Build a Brand. Tell a Story.
BACHELOR OF SCIENCE OR BACHELOR OF ARTS
Businesses need unique storytellers to curate messages they want to share. At Stevenson, prepare for a wide range of career paths, including public relations, social media and content management, and event planning. With courses in communication, business, writing, and design, you will be equipped to succeed in diverse and dynamic industries.
Want to go the extra mile? Our Bachelor’s to Master’s Option allows you to graduate with a master’s in as little as five years.
Graduates of the Business Communication program will:
- Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
- Demonstrate competency in the various forms of business and public writing.
- Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
- Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
- Apply principles of publication design and layout by employing both Mac and PC software programs in business applications.
- Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
- Complete an internship that satisfies employer and program expectations.
Stevenson Business Communication
Connection to Career
Internship Placements
- Maryland Film Festival
- CBS Radio
- Baltimore Orioles
- Baltimore Business
Journal - Baltimore Symphony Orchestra
Top Employers
- Aerotek
- Maryland Public
Television - US Lacrosse
- Walt Disney World
- Wells Fargo
Graduate Opportunities
- George Washington University Law School
- Johns Hopkins University
- Loyola University of Maryland
- University of Delaware
- University of Maryland
Career Pathways
- Social Media Coordinator
- Event Planner
- Corporate Communications
- Sports Communication
- Journalist/Writer
The Mill Experience
Stevenson’s Student-Run Design and Communications Agency
The Mill Agency at Stevenson University provides an opportunity for students to work with clients in a collaborative student-driven environment. School of Design, Arts, and Communication majors interact and work on communication and design solutions to meet clients’ needs while collaborating in an agency setting. Students use design thinking to execute professional solutions through research, discussion, iterative making, and formal presentations.
Meet Our Students & Alumni
Maximizing Education
Isabella Maxey
Business Communication Major
Self-proclaimed lover of all things creative, Baltimore-based Filipina Isabella Maxey took off into the life of a jet-setting marketing expert shortly after receiving her bachelor’s degree in Business Communication.
Study Business Communication at Stevenson
Courses
The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Specific pre- and co-requisites for each course are listed in the course descriptions.
Major Requirements
| FYS 100 | First Year Seminar | 1 credit |
Communication Core Required Courses – (28 credits)
| CM 101 | Public Speaking | 3 credits |
| CM 115 | Interpersonal Communication | 3 credits |
| or | ||
| CM 211 | Intercultural Communication | 3 credits |
| CM 205 | Communication Ethics | 3 credits |
| CM 255 | Small Group Communication | 3 credits |
| CM 270 | New Media Communication | 3 credits |
| CM 290 | Internship Preparation | 1 credit |
| CM 310 | Conflict Resolution and Negotiation | 3 credits |
| CM 390 | Organizational Communication | 3 credits |
| CM 401 | Internship | Variable credits; minimum 3 credits required |
| CM 490 | Communication Capstone | 3 credits |
Business Core Required Courses – 12 credits
| MGT 204 | Principles of Management | 3 credits |
| MKT 206 | Principles of Marketing | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
| MKT 336 | Integrated Marketing Communication | 3 credits |
Writing Core Options – Choose 9 credits – ALL classes also serve as approved electives.
| CM 253/ENG 253 | Journalism I | 3 credits |
| CM 254/ENG 254 | Journalism II | 3 credits |
| CM 303/ENG 303 | Feature Writing | 3 credits |
| CM 304/ENG 304 | Magazine Writing and Publishing | 3 credits |
| CM 305/ENG 305 | Journalism Practicum | 3 credits |
| CM 314/ENG 314 | Public Relations Writing | 3 credits |
| CM 323 | Writing for the Web | 3 credits |
| ENG 224 | Introduction to Creative Writing | 3 credits |
| ENG 324 | Creative Writing: Non-Fiction | 3 credits |
Design Core Required Courses – 9 credits
| GDES 125 | Fundamentals of Digital Media | 3 credits |
| GDES 270 | Introduction to Corporate Communication Design | 3 credits |
| PHOTO 141 | Basic Digital Photography | 3 credits |
Technology Core Requirements – Choose 3 credits from the following.
| ENG 256 | Introduction to Digital Publishing | 3 credits |
| GDES 208 | Web Design I | 3 credits |
| IS 135 | MS Office Applications | 3 credits |
| IS 260 | Presentation Theory and Application | 3 credits |
Program Elective Options – Choose 6 credits
| CM 120 | Human Communication | 3 credits |
| CM 236 | Communication Writing and Research | 3 credits |
| CM 260 | Business and Professional Communication | 3 credits |
| CM 265 | Event Planning and Publicity | 3 credits |
| CM 275 | Principles and Practices of Public Relations | 3 credits |
| CM 300 | Advanced Public Speaking | 3 credits |
| CM 380 | The Advertising Campaign | 3 credits |
| CM 402 | Special Topics in Communication | 3 credits |
| CM 445 | Communication and Leadership | 3 credits |
| ENG 225 | Topics in Creative Writing | 3 credits |
| ENG 381 | Themes in Literature | 3 credits |
| FMI 101 | Cinema I: Storytelling | 3 credits |
| FMI 102 | Cinema II: Continuity | 3 credits |
| FMI 204 | Broadcast Production | 3 credits |
| MGT 224 | Principles of Entrepreneurship | 3 credits |
| MGT 235 | Introduction to Sport Management | 3 credits |
| MKT 307 | Market Research | 3 credits |
| MKT 315 | Sports Marketing | 3 credits |
| MKT 316 | Principles of Negotiation and Sales | 3 credits |
| MKT 325 | International Marketing | 3 credits |
| SOD 395 | The Mill – Design Center | 3 credits |
Other courses as approved by advisor and department chair/coordinator/associate dean.
Explore our academic catalog for a full listing of courses, course descriptions, suggested course sequences, and more.
Minors and Other Options
Minor in Communications
A minor in Communication is available. Please contact the department chair for more information.
Bachelor’s to Master’s Option
BS/MS options are available for students majoring in Business Communication who wish to combine their bachelor’s coursework while working toward a Stevenson University Master’s Degree in one of the following:
Communication News
Over the last month, there has been a lot of news coming from Stevenson's Communication alums! Our department is thrilled to see our graduates thriving in their fields.
Communication's very own Lauryn Davis is one of the people thanking donors for supporting our students and for their committed philanthropy. Along with Dr.
Comm alum Julia Tucker ('14 undergraduate degree, '15 graduate degree), known to many for singing the The Star-Spangled Banner at Mustang Stadium, Camden Yards, and at other events, will be singing backup for Sarah Brightman .
Which Communication program is your best fit?
Stevenson’s communication programs offer different focus areas to help students craft their path to their desired interests and potential career. So, what’s the difference between Communication Studies and Business Communication at Stevenson?
Have a Question?
Contact Admissions
Undergraduate Admissions
Owings Mills Campus
Garrison Hall North, Second Floor
1-877-468-6852