Make Your Mark in Media and Beyond
BACHELOR OF SCIENCE OR BACHELOR OF ARTS
Turn your creativity into a career with a degree in Business Communication. Combining business strategy with creative storytelling, our dynamic program prepares you for careers in public relations, marketing, advertising, journalism, branding, and digital media. Develop a versatile skill set through coursework in business, marketing, journalism, design, public relations, event planning, and digital content creation, empowering you to create compelling content, build brands, and connect organizations with their audiences. Throughout the program, you will collaborate with industry professionals, gain real-world experience, and complete a required internship that often leads to employment opportunities after graduation.
You will gain professional experience by developing campaigns for real clients through The Mill Agency, Stevenson’s student-led advertising agency. Working alongside peers from related programs, you will create strategic campaigns for clients such as Mercy Hospital, Merriweather Arts and Culture Center and the Baltimore City Mayor’s Office of Small and Minority Business Advocacy and Development. Beyond advertising, you can explore your interest in journalism through The Villager, the University’s award-winning online news publication, where you will gain hands-on experience in writing, reporting and digital storytelling.
Where Storytelling Meets Strategy: Why Choose Business Communication at Stevenson
Personalized Advising
Our Business Communication faculty provide personalized mentoring from day one through graduation, guiding students through academic planning, internships, and career development beyond standard course advising.
Real-World Experience
Students gain practical experience through internships, client-based projects, industry partnerships, and experiential learning opportunities that prepare them for successful careers.
Career-Focused Education
Every program emphasizes professional skills, portfolio development, networking, and hands-on learning so graduates are prepared to enter the workforce with confidence.
A Supportive Community
Unlike larger institutions, Stevenson faculty know their students personally and are invested in helping each student achieve their academic and professional goals.
Whether your interests lie in strategy, storytelling or design, Stevenson’s Business Communication program gives you the flexibility to explore your passions and shape a path that aligns with your career goals. With a strong foundation in both creative and strategic communication, you’ll be prepared to make your mark in today’s dynamic communications landscape.
Want to go the extra mile? Our Bachelor’s to Master’s Option allows you to graduate with a master’s in as little as five years.
With a degree in Business Communication from Stevenson University, graduates will be prepared to:
- Apply communication concepts, theories and practices to diverse contexts and audiences.
- Assess competency of communication practices in personal and professional settings.
- Generate creative solutions to ethical and professional problems through critical thinking and collaborative interaction.
- Synthesize knowledge and skills in communication, business, writing, and design in professional contexts outside the classroom.
- Interpret diverse perspectives and advocate with empathy for oneself and others.
The Mill Experience
Stevenson’s Student-Run Design and Communications Agency
The Mill Agency gives Stevenson University design, arts, and communication majors hands-on experience creating client solutions in a collaborative, student-driven setting.
Taking the Miss America Stage: Gianna Romero’s Journey in Business Communication
Senior Business Communication major Gianna Romero was crowned Miss Maryland 2026, crediting Stevenson University with helping her build the confidence and communication skills that contributed to her success.
Stevenson Business Communication
Career Connections
Internship Placements
- FIFA World Cup
- Baltimore Ravens
- CareFirst BlueCross BlueShield
- Department of Defense
- Glenn Clark Radio
- Enterprise Mobility
Top Employers
- Main Event
- Maryland Public
Television - Naval Academy Athletic Association
- Actalent
- Walt Disney World
Graduate Opportunities
- Chatham University
- Stevenson University
- Johns Hopkins University
- Loyola University of Maryland
- University of Delaware
- University of Florida
Career Pathways
- Social Media Manager
- Event Planner
- Content Marketing Coordinator
- Sports Media & Communications Specialist
- Journalist/Writer
Meet Our Students & Alumni
Building Her Career in Professional Sports Media
Emma Trimble
Business Communication Major
A Business Communication major and Film and Moving Image minor, Emma has been steadily building her sports media career since graduating from Stevenson. When an opportunity arose to work at the 2026 FIFA World Cup in Philadelphia, Emma Trimble ’24 didn’t hesitate.
Study Business Communication at Stevenson
Courses
The courses in the preview below are required for completion of the bachelor’s degree in Business Communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Course Preview
| CM 270 | New Media Communication | 3 credits |
| MGT 204 | Principles of Management | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
| SOD 390 | Internship | 3-12 credits |
| GDES 125 | Fundamentals of Digital Media | 3 credits |
| PHOTO 141 | Basic Digital Photography | 3 credits |
Academic Catalog
Explore our academic catalog for a full listing of courses, course descriptions, and suggested course sequence for Stevenson’s Business Communication program.
Elective Highlights
Sports Marketing
Event Planning & Publicity
Cinema I: Storytelling
Media & Society
Major Requirements
| FYS 100 | First Year Seminar | 1 credit |
Communication Core Required Courses – (28 credits)
| CM 101 | Public Speaking | 3 credits |
| CM 115 | Interpersonal Communication | 3 credits |
| or | ||
| CM 211 | Intercultural Communication | 3 credits |
| CM 205 | Communication Ethics | 3 credits |
| CM 255 | Small Group Communication | 3 credits |
| CM 270 | New Media Communication | 3 credits |
| CM 290 | Internship Preparation | 1 credit |
| CM 310 | Conflict Resolution and Negotiation | 3 credits |
| CM 390 | Organizational Communication | 3 credits |
| CM 401 | Internship | Variable credits; minimum 3 credits required |
| CM 490 | Communication Capstone | 3 credits |
Business Core Required Courses – 12 credits
| MGT 204 | Principles of Management | 3 credits |
| MKT 206 | Principles of Marketing | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
| MKT 336 | Integrated Marketing Communication | 3 credits |
Writing Core Options – Choose 9 credits – ALL classes also serve as approved electives.
| CM 253/ENG 253 | Journalism I | 3 credits |
| CM 254/ENG 254 | Journalism II | 3 credits |
| CM 303/ENG 303 | Feature Writing | 3 credits |
| CM 304/ENG 304 | Magazine Writing and Publishing | 3 credits |
| CM 305/ENG 305 | Journalism Practicum | 3 credits |
| CM 314/ENG 314 | Public Relations Writing | 3 credits |
| CM 323 | Writing for the Web | 3 credits |
| ENG 224 | Introduction to Creative Writing | 3 credits |
| ENG 324 | Creative Writing: Non-Fiction | 3 credits |
Design Core Required Courses – 9 credits
| GDES 125 | Fundamentals of Digital Media | 3 credits |
| GDES 270 | Introduction to Corporate Communication Design | 3 credits |
| PHOTO 141 | Basic Digital Photography | 3 credits |
Technology Core Requirements – Choose 3 credits from the following.
| ENG 256 | Introduction to Digital Publishing | 3 credits |
| GDES 208 | Web Design I | 3 credits |
| IS 135 | MS Office Applications | 3 credits |
| IS 260 | Presentation Theory and Application | 3 credits |
Program Elective Options – Choose 6 credits
| CM 120 | Human Communication | 3 credits |
| CM 236 | Communication Writing and Research | 3 credits |
| CM 260 | Business and Professional Communication | 3 credits |
| CM 265 | Event Planning and Publicity | 3 credits |
| CM 275 | Principles and Practices of Public Relations | 3 credits |
| CM 300 | Advanced Public Speaking | 3 credits |
| CM 380 | The Advertising Campaign | 3 credits |
| CM 402 | Special Topics in Communication | 3 credits |
| CM 445 | Communication and Leadership | 3 credits |
| ENG 225 | Topics in Creative Writing | 3 credits |
| ENG 381 | Themes in Literature | 3 credits |
| FMI 101 | Cinema I: Storytelling | 3 credits |
| FMI 102 | Cinema II: Continuity | 3 credits |
| FMI 204 | Broadcast Production | 3 credits |
| MGT 224 | Principles of Entrepreneurship | 3 credits |
| MGT 235 | Introduction to Sport Management | 3 credits |
| MKT 307 | Market Research | 3 credits |
| MKT 315 | Sports Marketing | 3 credits |
| MKT 316 | Principles of Negotiation and Sales | 3 credits |
| MKT 325 | International Marketing | 3 credits |
| SOD 395 | The Mill – Design Center | 3 credits |
Other courses as approved by advisor and department chair/coordinator/associate dean.
Minors and Other Options
Minor in Communications
A minor in communication complements a broad spectrum of majors leading to careers in business, government, health organizations, design, education, social and community services. Emphasis is placed on an understanding of the basic nature of communication in organizations, and on the fundamental knowledge and skills necessary for effective communication in interpersonal, small group, public, and organizational settings.
Students enrolled in majors other than Business Communication and Communication Studies are eligible to complete an academic minor in Communication. The academic minor in Communication requires successful completion of a minimum of six courses and 18 credits with the CM prefix. Students must satisfy all course prerequisites before enrolling in a course that counts toward the minor.
Students interested in declaring an academic minor should speak with their Academic Advisor or Student Success Coach. Specific information regarding minors may be found in the Minors section of the catalog.
Add a Professional Minor
Open yourself up to additional career paths with one of our professional minors. Each minor is designed to pair with students’ majors to give them additional career options, a competitive edge in the job market, and an opportunity to shape their Stevenson experience to meet their specific career goals.
Bachelor’s to Master’s Option
BS/MS options are available for students majoring in Business Communication who wish to combine their bachelor’s coursework while working toward a Stevenson University Master’s Degree in one of the following:
Communication News
Over the last month, there has been a lot of news coming from Stevenson’s Communication alums! Our department is thrilled to see our graduates thriving in their fields. We are pleased to share some of the news and updates!Arielle Ashpes was spotlighted in her new hometown of Nashville in the Nashville Voyager. Arielle started her […]
Communication’s very own Lauryn Davis is one of the people thanking donors for supporting our students and for their committed philanthropy. Along with Dr. Hirshman and Kathy Kimber, Lauryn plays an important role in the video! Our major’s coursework integrates presentations into assignments to help polish our students’ public speaking skills. Lauryn and other students […]
Comm alum Julia Tucker (’14 undergraduate degree, ’15 graduate degree), known to many for singing the The Star-Spangled Banner at Mustang Stadium, Camden Yards, and at other events, will be singing backup for Sarah Brightman on her “A Christmas Symphony” Tour at The Music Center at Strathmore in North Bethesda, MD, on December 6 and […]
Which Communication Program is Your Best Fit?
Stevenson’s communication programs offer different focus areas to help students craft their path to their desired interests and potential career. So, what’s the difference between Communication Studies and Business Communication at Stevenson?
Internship Showcase
SU students’ exceptional experiences include opportunities like career-focused internships. These experiences provide practical applications for what students study, as well as also further shaping the professionals they will become. Our School of Design, Arts, and Communication’s Internship Showcase gives students the chance to share their experiences with other students and highlight what made their internships unique and motivational.
School of Design, Arts & Communication
Have a Question?
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Undergraduate Admissions
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