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Create your brand. Craft your career.

BACHELOR OF SCIENCE OR BACHELOR OF ARTS

Earn a strategic communication degree designed for business success. Courses in communications, business, writing, design, and technology will give you the skills and knowledge necessary for success in an increasingly diverse and dynamic workforce. You will learn to listen to, appreciate, and empathize with all voices and perspectives. With a degree in Business Communication, you will be a person who can strategize communications and connect with myriad individuals and audiences.

Graduates of the Business Communication program will:

  • Apply communication concepts, theories and practices to diverse contexts and audiences.
  • Assess competency of communication practices in personal and professional settings.
  • Generate creative solutions to ethical and professional problems through critical thinking and collaborative interaction.
  • Synthesize knowledge and skills in communication, business, writing, and design in professional contexts outside the classroom.
  • Interpret diverse perspectives and advocate with empathy for oneself and others.

MORE LEARNING OBJECTIVES

Start Your Career Before Graduation

Our Business Communication major will position you to begin working immediately upon graduation in public relations, marketing, event planning, social media, and corporate communications. Learn how Kait Kirkwood (Business Communication ’17) turned her degree and other campus experiences into a job at a media giant. 

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Students at in-house design agency
Exceptional Experiences
The Mill, an in-house, student-run design agency, gives students direct experience in working with clients as part of an integrated marketing communication agency. Students develop communications strategies and learn to understand clients’ needs.
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Study Business Communication at Stevenson

Career Opportunities

Career Opportunities

Career Paths for Business Communication Majors

As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. Graduates of our Business Communication program embark on many rewarding career choices, including:

  • Marketing/Design Account Manager
  • Public Relations Specialist
  • Social Media Coordinator
  • Event Planner
  • Event Coordinator
  • Corporate Communications
  • Sports Communication
  • Advertising
  • Community Relations

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

Courses and Requirements

Courses and Requirements

The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100 First Year Seminar 

 

Communication Core Required Courses - (31 Courses) 

CM 101 Public Speaking
CM 115 Interpersonal Communication
CM 205 Communication Ethics
CM 211 Intercultural Communication
CM 255 Small Group Communication
CM 260 Business and Professional Communication
CM 270 New Media Communication 
CM 290 Internship Preparation 
CM 310 Conflict Resolution and Negotiation 
CM 390 Organizational Communication 
CM 401 Senior Internship 

 

Business Core Required Courses - (16 Courses) 

MATH 136 Introduction to Statistics 
MGT 204 Principles of Management
MKT 206 Principles of Marketing 
MKT 311 Consumer Behavior
MKT 336 Integrated Marketing Communication 

 

Design Core Required Courses- (9 Credits)

GDES 125 Fundamentals of Digital Media 
GDES 270 Introduction to Corporate Communication Design
PHOTO 141 Basic Digital Photography 

 

Technology Core Requirements - Choose 6 credits from the following

ENG 256 Fundamentals of Digital Media 
GDES 208 Web Design I
IS 135 MS Office Applications 
IS 260 Presentation Theory and Application

 

Writing Core Options - Choose 12 Credits (ALL classes also serve as approved electives)

CM 253/ENG 253   Journalism I
CM 254/ENG 254 Journalism II
CM 303/ENG 303 Feature Writing 
CM 304/ENG 304 Magazine Writing and Publishing 
CM 305/ENG 305 Journalism Practicum 
CM 314/ENG 314 Public Relations Writing 
CM 323 Writing for the Web
ENG 224 Introduction to Creative Writing
ENG 324 Creative Writing: Non-Fiction

 

Program Elective Options - Choose 9 Credits 

CM 120 Human Communication
CM 265 Event Planning and Publicity
CM 275 Principles and Practices of Public Relations
CM 300 Advanced Public Speaking
CM 305/ENG 305 Journalism Practicum
CM 380 The Advertising Campaign
CM 402 Special Topics in Communication
ENG 225 Topics in Creative Writing
ENG 381 Themes in Literature
FMI 101 Cinema I: Storytelling
FMI 102 Cinema II: Continuity
FMI 204 Broadcast Production
MGT 204 Principles of Management 
MGT 235 Introduction to Sports Management 
MKT 307 Market Research 
MKT 315 Sports Marketing 
MKT 316 Principles of Negotiation and Sales
MKT 325 International Marketing
Tracks and Minors

Tracks and Minors

Minor

A minor in business communication is not available. A minor in communication is available.

BS/MS Option

The BS/MS option is available for students majoring in business communication who wish to combine their bachelor’s coursework with work toward a master’s degree in one of Stevenson’s graduate programs. Students choosing this option may earn their master's degree in as little as one year after their bachelor's degree. Interested students must formally apply for entrance into a BS/MS option in their junior year. Once admitted into this program, students develop an educational plan in consultation with their undergraduate and graduate advisors. A master's degree in Communication Studies is available. For more information on this program, see the School of Graduate and Professional Studies Catalog.

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Meet Our Students & Alumni

Passion to Profession
Wornden Ly '19
Wornden, a Business Communication major set to graduate in 2019, chose a variety of coursework and student activities that fit his interests and passions.
Read Worden's Story

Communication News

 

All News

Students interviewing someone for a Business Communication class.
Which communication program is your best fit?
Stevenson’s communication programs offer different focus areas to help students craft their path to their desired interests and potential career. So, what’s the difference between Business Communication and Communication Studies at Stevenson?
Explore Your Direction
Have a Question?
Contact Admissions
Undergraduate Admissions
Owings Mills Campus
Garrison Hall North, Second Floor
1-877-468-6852