Marketing

Connect organizations visually and technologically to the world.

BACHELOR OF SCIENCE

Most businesses today seek employees who can leverage the power of marketing via mobile devices, social networks, design, and the Web. Put yourself on a rapidly emerging career path with Stevenson's degree in Marketing.

Stevenson's Bachelor of Science in Marketing is designed to meet the needs of today's employers. SU's Marketing program will teach you the interdisciplinary principles of marketing, business information systems, and visual communication, giving you the skills to exceed the expectations of employers. Stevenson's program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Marketing major connect with current, real-world digital marketing scenarios.

Graduates of the Marketing program will:

Gain proficiency in digital media/advanced Web design and production.
Navigate contemporary and emerging E-collaboration and social networking platforms.
Understand the fundamentals of digital media and human-computer interaction.
Develop a deeper understanding of strategic marketing, integrated marketing communications, the role of marketing research, and new media communication.

MORE LEARNING OBJECTIVES

Study Marketing at Stevenson

Career Opportunities

Career Paths for Marketing Majors

Graduates of our Marketing program embark on many rewarding career choices, including:

Social Media Marketer
Digital Marketing Manager
Viral Marketer
Electronic Customer Management
Electronic-Based Customer Researcher
Web Marketer/Web Writer
Search Engine Marketing and Optimization Manager
Electronic Display Advertiser

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

Courses

The courses listed below are required for the completion of the bachelor's degree in Marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100	First Year Seminar
ACC 140	Financial Accounting
ACC 141	Managerial Accounting
EC 201	Principles of Macroeconomics
EC 202	Principles of Microeconomics
IS 135	MS Office Applications
IS 201	Management Information Systems
MATH 136	Introduction to Statistics
MKT 204	Principles of Management
MKT 206	Principles of Marketing
MKT 208	E-Marketing
MKT 210	Strategic Marketing Communication
MKT 300	Marketing Management
MKT 307	Market Research
MKT 311	Consumer Behavior
MKT 320	Social Media Marketing
MKT 325	International Marketing
MKT 336	Integrated Marketing Communication
MKT 417	Senior Business Internship
MKT 430	Marketing Capstone Seminar
Nine credits (three courses) from the following list: GDES 125, GDES 208, GDES 270, GDES 308, IAD 380, IAD 381, INBUS 201, INBUS 315/MGT 315, INBUS 430, MGT 224, MGT 235, MKT 315, MKT 316, MKT 330, and MKT 410

Tracks and Minors

Minor

A minor in Marketing is available. Business Administration majors may minor in Marketing but may only use two marketing courses from the major requirements for Business Administration to count toward the minor. All course prerequisites must be met to be eligible to take the selected course for a minor. Please see an academic advisor for more information. Specific information regarding minor requirements may be found in the Academic Information section of the catalog.

Minors at Stevenson