Connect Customers to Brands and Products
BACHELOR OF SCIENCE
Stevenson’s Bachelor of Science in Marketing is designed to meet the needs of today’s employers. SU’s Marketing program will teach you the interdisciplinary principles of marketing, business administration, information systems, and digital marketing, giving you the skills to exceed the expectations of employers.
Stevenson’s program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Marketing major connect with current, real-world marketing scenarios.
Graduates of the Marketing program will:
- Apply the essential elements and theories of marketing to the business environment.
- Develop and/or implement professional marketing strategies and programs using professional terminology and techniques.
- Interpret the current state and future marketing possibilities as they relate to a specific organization.
- Evaluate the significance of global markets and marketing processes in the development and application of media plans.
- Assess organizational marketing strategies as an integrated business planning system.
Career Opportunities
Career Paths for Marketing Majors
Graduates of our Marketing program embark on many rewarding career choices, including:
- Marketing Manager
- Marketing Director
- Brand Manager
- Market Researcher
- Content Marketer
- Marketing Strategist
- Social Media Marketer
- Digital Marketer
- Search Engine Marketer
Curious about internships and job placement after you graduate? Visit our Career Connection Center.
Courses
The courses listed below are required for the completion of the bachelor’s degree in Marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Specific pre- and co-requisites for each course are listed in the course descriptions.
Major Requirements
| FYS 100 | First Year Seminar | 1 credit |
| ACC 140 | Financial Accounting | 3 credits |
| ACC 141 | Managerial Accounting | 3 credits |
| EC 201 | Principles of Macroeconomics | 3 credits |
| EC 202 | Principles of Microeconomics | 3 credits |
| IS 135 | MS Office Applications | 3 credits |
| IS 201 | Management Information Systems | 3 credits |
| MATH 136 | Introduction to Statistics | 4 credits |
| MGT 204 | Principles of Management | 3 credits |
| MKT 206 | Principles of Marketing | 3 credits |
| MKT 208 | E-Marketing | 3 credits |
| MKT 210 | Strategic Marketing Communication | 3 credits |
| MKT 300 | Marketing Management | 3 credits |
| MKT 307 | Market Research | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
| MKT 320 | Advanced Digital Marketing | 3 credits |
| MKT 325 | International Marketing | 3 credits |
| MKT 336 | Integrated Marketing Communication | 3 credits |
| MKT 417 | Marketing Internship | 3 – 6 credits |
| MKT 430 | Marketing Capstone Seminar | 3 credits |
Twelve credits (four courses) from the following list:
Twelve credits (four courses) from the following list: GDES 125, GDES 208, GDES 270, GDES 308, IAD 380, IAD 381, INBUS 201, INBUS 315/MGT 315, INBUS 430, IS 320, MGT 224, MGT 235, MKT 315, MKT 316, MKT 330, and MKT 410.
Minors
The minor in marketing requires successful completion of a minimum of six courses and 18 credits with a MKT prefix. Students majoring in Marketing may not minor in Marketing. Please see an academic advisor for more information. General guidelines regarding minors may be found in the Minors section of the catalog.
Accreditation
Stevenson University’s Brown School of Business and Leadership is proud to have received specialized accreditation for the Bachelor of Science in Marketing from the International Accreditation Council for Business Education (IACBE).
Founded in 1997, the IACBE is nationally-recognized by the Council for Higher Education Accreditation (CHEA). IACBE is the leader in mission-driven and outcomes-based programmatic accreditation in business and business-related education for colleges, universities, and other higher education institutions whose primary purpose is excellence in teaching and learning. Learn more at www.iacbe.org.
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