Connect Customers to Brands and Products

BACHELOR OF SCIENCE

Stevenson’s Bachelor of Science in Marketing is designed to meet the needs of today’s employers. SU’s Marketing program will teach you the interdisciplinary principles of marketing, business administration, information systems, and digital marketing, giving you the skills to exceed the expectations of employers.

Stevenson’s program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Marketing major connect with current, real-world marketing scenarios.

Graduates of the Marketing program will:

  • Apply the essential elements and theories of marketing to the business environment.
  • Develop and/or implement professional marketing strategies and programs using professional terminology and techniques.
  • Interpret the current state and future marketing possibilities as they relate to a specific organization.
  • Evaluate the significance of global markets and marketing processes in the development and application of media plans.
  • Assess organizational marketing strategies as an integrated business planning system.

Career Opportunities

Career Paths for Marketing Majors

Graduates of our Marketing program embark on many rewarding career choices, including:

  • Marketing Manager
  • Marketing Director
  • Brand Manager
  • Market Researcher
  • Content Marketer
  • Marketing Strategist
  • Social Media Marketer
  • Digital Marketer
  • Search Engine Marketer

Curious about internships and job placement after you graduate? Visit our Career Connection Center.

Courses

The courses listed below are required for the completion of the bachelor’s degree in Marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100First Year Seminar1 credit
ACC 140Financial Accounting3 credits
ACC 141Managerial Accounting3 credits
EC 201Principles of Macroeconomics3 credits
EC 202Principles of Microeconomics3 credits
IS 135MS Office Applications3 credits
IS 201Management Information Systems3 credits
MATH 136Introduction to Statistics4 credits
MGT 204Principles of Management3 credits
MKT 206Principles of Marketing3 credits
MKT 208E-Marketing3 credits
MKT 210Strategic Marketing Communication3 credits
MKT 300Marketing Management3 credits
MKT 307Market Research3 credits
MKT 311Consumer Behavior3 credits
MKT 320Advanced Digital Marketing3 credits
MKT 325International Marketing3 credits
MKT 336Integrated Marketing Communication3 credits
MKT 417Marketing Internship3 – 6 credits
MKT 430Marketing Capstone Seminar3 credits

Twelve credits (four courses) from the following list:

Twelve credits (four courses) from the following list: GDES 125, GDES 208, GDES 270, GDES 308, IAD 380, IAD 381, INBUS 201, INBUS 315/MGT 315, INBUS 430, IS 320, MGT 224, MGT 235, MKT 315, MKT 316, MKT 330, and MKT 410.

Minors

The minor in marketing requires successful completion of a minimum of six courses and 18 credits with a MKT prefix. Students majoring in Marketing may not minor in Marketing. Please see an academic advisor for more information. General guidelines regarding minors may be found in the Minors section of the catalog.

Accreditation

IACBE Logo

Stevenson University’s Brown School of Business and Leadership is proud to have received specialized accreditation for the Bachelor of Science in Marketing from the International Accreditation Council for Business Education (IACBE).

Founded in 1997, the IACBE is nationally-recognized by the Council for Higher Education Accreditation (CHEA). IACBE is the leader in mission-driven and outcomes-based programmatic accreditation in business and business-related education for colleges, universities, and other higher education institutions whose primary purpose is excellence in teaching and learning. Learn more at www.iacbe.org.


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