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Connect organizations visually and technologically to the world.

BACHELOR OF SCIENCE

Most businesses today seek employees who can leverage the power of marketing via mobile devices, social networks, design, and the Web. Put yourself on a rapidly emerging career path with Stevenson's degree in Marketing.

Stevenson's Bachelor of Science in Marketing is designed to meet the needs of today's employers. SU's Marketing program will teach you the interdisciplinary principles of marketing, business information systems, and visual communication, giving you the skills to exceed the expectations of employers. Stevenson's program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Marketing major connect with current, real-world digital marketing scenarios.

Graduates of the Marketing program will:

  • Gain proficiency in digital media/advanced Web design and production.
  • Navigate contemporary and emerging E-collaboration and social networking platforms.
  • Understand the fundamentals of digital media and human-computer interaction.
  • Develop a deeper understanding of strategic marketing, integrated marketing communications, the role of marketing research, and new media communication.

MORE LEARNING OBJECTIVES

Study Marketing at Stevenson

Career Opportunities

Career Opportunities

Career Paths for Marketing Majors

Graduates of our Marketing program embark on many rewarding career choices, including:

  • Social Media Marketer
  • Digital Marketing Manager
  • Viral Marketer
  • Electronic Customer Management
  • Electronic-Based Customer Researcher
  • Web Marketer/Web Writer
  • Search Engine Marketing and Optimization Manager
  • Electronic Display Advertiser

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

Courses

Courses

The courses listed below are required for the completion of the bachelor's degree in Marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100 First Year Seminar 
ACC 140 Financial Accounting
ACC 141 Managerial Accounting
EC 201 Principles of Macroeconomics
EC 202 Principles of Microeconomics
IS 135 MS Office Applications
IS 201 Management Information Systems
MATH 136 Introduction to Statistics
MKT 204 Principles of Management
MKT 206 Principles of Marketing
MKT 208 E-Marketing
MKT 210 Strategic Marketing Communication
MKT 300 Marketing Management
MKT 307 Market Research
MKT 311 Consumer Behavior
MKT 320 Social Media Marketing
MKT 325 International Marketing
MKT 336 Integrated Marketing Communication
MKT 417 Senior Business Internship 
MKT 430 Marketing Capstone Seminar


Nine credits (three courses) from the following list:

GDES 125, GDES 208, GDES 270, GDES 308, IAD 380IAD 381INBUS 201INBUS 315/MGT 315INBUS 430MGT 224MGT 235MKT 315MKT 316MKT 330, and MKT 410

Tracks and Minors

Tracks and Minors

Minor

A minor in marketing is available. Business Administration majors may minor in marketing but may only use two marketing courses from the major requirements for Business Administration to count toward the minor. Please see an academic advisor for more information. General guidelines regarding minors may be found in the Minors section of the catalog.

Have a Question?
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Undergraduate Admissions
Owings Mills Campus
Garrison Hall North, Second Floor
1-877-468-6852