Most businesses today seek employees who can leverage the power of marketing via mobile devices, social networks, design, and the Web. Put yourself on a rapidly emerging career path with Stevenson's degree in Marketing.
Stevenson's Bachelor of Science in Marketing is designed to meet the needs of today's employers. SU's Marketing program will teach you the interdisciplinary principles of marketing, business information systems, and visual communication, giving you the skills to exceed the expectations of employers. Stevenson's program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Marketing major connect with current, real-world digital marketing scenarios.
Graduates of our Marketing program embark on many rewarding career choices, including:
Curious about internships and job placement after you graduate? Visit our Office of Career Services.
The courses listed below are required for the completion of the bachelor's degree in Marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Specific pre- and co-requisites for each course are listed in the course descriptions.
|FYS 100||First Year Seminar|
|ACC 140||Financial Accounting|
|ACC 141||Managerial Accounting|
|EC 201||Principles of Macroeconomics|
|EC 202||Principles of Microeconomics|
|IS 135||MS Office Applications|
|IS 201||Management Information Systems|
|MATH 136||Introduction to Statistics|
|MKT 204||Principles of Management|
|MKT 206||Principles of Marketing|
|MKT 210||Strategic Marketing Communication|
|MKT 300||Marketing Management|
|MKT 307||Market Research|
|MKT 311||Consumer Behavior|
|MKT 320||Social Media Marketing|
|MKT 325||International Marketing|
|MKT 336||Integrated Marketing Communication|
|MKT 417||Senior Business Internship|
|MKT 430||Marketing Capstone Seminar|
A minor in marketing is available. Business Administration majors may minor in marketing but may only use two marketing courses from the major requirements for Business Administration to count toward the minor. Please see an academic advisor for more information. General guidelines regarding minors may be found in the Minors section of the catalog.