Connect Customers to Brands and Products

BACHELOR OF SCIENCE

Discover how to trend in today’s market. At Stevenson, our marketing program keeps you ahead of the curve, breaking through the noise of a busy market. With both general and digital marketing tracks, narrow you focus to meet your career goals. And with local internship opportunities, maximize your knowledge with corporate experience before you graduate.  

Want to go the extra mile? Our Bachelor’s to Master’s Option allows you to graduate with a master’s in as little as five years.

Graduates of the Marketing program will:

  • Apply the essential elements and theories of marketing to the business environment.
  • Develop and/or implement professional marketing strategies and programs using professional terminology and techniques.
  • Interpret the current state and future marketing possibilities as they relate to a specific organization.
  • Evaluate the significance of global markets and marketing processes in the development and application of media plans.
  • Assess organizational marketing strategies as an integrated business planning system.

Marketing a Virtual Reality Startup

For their final project last semester, students in our Integrated Marketing Communications class got hands-on marketing experience developing an integrated marketing plan for At Virtual Reality, a virtual reality gaming room located in Frederick, Maryland.

Stevenson Marketing

Career Connections

Internship Placements

  • Mission Media, LLC
  • Strategic Factory
  • Red Current Marketing

Top Employers

  • ACI Worldwide
  • Baltimore Events
  • Gay and Lesbian Center
    of Baltimore and Central MD
  • Jewish Community
    Center of Baltimore MD
  • McCormick & Company

Career Pathways

  • Digital Marketing Management
  • Search Engine Marketing and Optimization Management
  • Social Media Marketing
  • Viral Marketing
  • Web Marketing, Writing, and Analytics

Meet Our Students & Alumni

Shifting the Field

Jordan Moore

Marketing

“The major gives you the opportunity to branch out and use that digital marketing experience in other fields. Because of my love of sports, I used social media in the journalism field to make a name for myself and cover sports.”

Courses and Tracks

The courses in the preview below are required for completion of the bachelor’s degree in Marketing. Students must complete all remaining major requirements in addition to the Stevenson Educational Experience (SEE) courses.

Course Preview

ACC 141Managerial Accounting3 credits
EC 201Principles of Macroeconomics3 credits
MGT 204Principles of Management3 credits
MKT 208E-Marketing3 credits
MKT 311Consumer Behavior3 credits
MKT 320Advanced Digital Marketing3 credits
MKT 336Integrated Marketing Communication3 credits

Marketing Tracks

General Track

The general track is designed for students who wish to be able to:

  • Explore different areas of marketing and potential career pathways.
  • Enhance their knowledge in specific functional area(s) of business- Accounting, Economics, Finance, Fashion Merchandising, Economics, International Business, Information Systems, Management, Marketing as well as select topics in Graphic Design, Legal Studies, and Digital Writing and Publishing.
  • Learn theories and practices of strategic marketing from the perspective of various organizations.

Digital Marketing Track

The digital marketing track is designed for students who wish to be able to:

  • Develop a better understanding of the digital customer and digital communication environment.
  • Produce effective digital strategies to support online marketing communications.
  • Propose and implement digital marketing programs to promote organizational success.
  • Pursue career opportunities in digital marketing.

Academic Catalog

Explore our academic catalog for a full listing of courses, course descriptions, and suggested course sequence for Stevenson’s Marketing program.

FYS 100First Year Seminar1 credit
ACC 140Financial Accounting3 credits
ACC 141Managerial Accounting3 credits
EC 201Principles of Macroeconomics3 credits
EC 202Principles of Microeconomics3 credits
IS 135MS Office Applications3 credits
IS 201Management Information Systems3 credits
MATH 136Introduction to Statistics4 credits
MGT 204Principles of Management3 credits
MKT 206Principles of Marketing3 credits
MKT 208E-Marketing3 credits
MKT 210Strategic Marketing Communication3 credits
MKT 300Marketing Management3 credits
MKT 307Market Research3 credits
MKT 311Consumer Behavior3 credits
MKT 320Advanced Digital Marketing3 credits
MKT 325International Marketing3 credits
MKT 336Integrated Marketing Communication3 credits
MKT 417Marketing Internship3 – 6 credits
MKT 430Marketing Capstone Seminar3 credits

Twelve credits (four courses) from the following list:

Twelve credits (four courses) from the following list: GDES 125, GDES 208, GDES 270, GDES 308, IAD 380, IAD 381, INBUS 201, INBUS 315/MGT 315, INBUS 430, IS 320, MGT 224, MGT 235, MKT 315, MKT 316, MKT 330, and MKT 410.

Tracks

General Track

The general track is designed for students who wish to be able to:

  • Explore different areas of marketing and potential career pathways.
  • Enhance their knowledge in specific functional area(s) of business- Accounting, Economics, Finance, Fashion Merchandising, Economics, International Business, Information Systems, Management, Marketing as well as select topics in Graphic Design, Legal Studies, and Digital Writing and Publishing.
  • Learn theories and practices of strategic marketing from the perspective of various organizations.

Digital Marketing Track

The digital marketing track is designed for students who wish to be able to:

  • Develop a better understanding of the digital customer and digital communication environment.
  • Produce effective digital strategies to support online marketing communications.
  • Propose and implement digital marketing programs to promote organizational success.
  • Pursue career opportunities in digital marketing.

Minors and Other Options

Minor in Marketing

The minor in marketing requires successful completion of a minimum of six courses and 18 credits with a MKT prefix. Students majoring in Marketing may not minor in Marketing. Please see an academic advisor for more information. General guidelines regarding minors may be found in the minors section of the catalog.

Minors at Stevenson

Add a Professional Minor

Open yourself up to additional career paths with one of our professional minors. Each minor is designed to pair with students’ majors to give them additional career options, a competitive edge in the job market, and an opportunity to shape their Stevenson experience to meet their specific career goals. 

Find a Professional Minor

Bachelor’s to Master’s Option

BS/MS options are available for students majoring in Marketing who wish to combine their bachelor’s coursework while working toward a Stevenson University Master’s Degree in one of the following:

Explore more Bachelor’s to Master’s Options

Accreditation

IACBE Logo

Stevenson University’s Brown School of Business and Leadership is proud to have received specialized accreditation for the Bachelor of Science in Marketing from the International Accreditation Council for Business Education (IACBE).

Founded in 1997, the IACBE is nationally-recognized by the Council for Higher Education Accreditation (CHEA). IACBE is the leader in mission-driven and outcomes-based programmatic accreditation in business and business-related education for colleges, universities, and other higher education institutions whose primary purpose is excellence in teaching and learning. Learn more at www.iacbe.org.

Professional Minor

Gain an Extra Competitive Advantage

Open yourself up to additional career paths with one of our professional minors. Each of Stevenson’s professional minors consists of four courses tied to an in-demand industry or profession.


Brown School of Business and Leadership News

Sigma Beta Delta Honor Society was created to acknowledge the high academic accomplishments of students immersed in the study of business, management, and/or administration. This organization honors those students that rank i.

Sports director at WBAL-TV and voice of the Baltimore Ravens, Gerry Sandusky visited Professor Kimberly Burns MGT 210: Business Writing class on Tuesday, April18th. Gerry’s charisma shined immediately after showing a live d.

On Friday, April 28th the Fashion and Apparel Design Club hosted their 6th annual Brunch with Bosses event. Fashion merchandising and design students were invited to learn from and connect with industry professionals at the .

Have a Question?

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Undergraduate Admissions
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