Take Fashion from the Runway to the World


Advance your career in fashion with a business-focused mindset. At Stevenson, your classes in marketing, management, art, and fashion provide you with a foundation in the essential aspects of fashion – all while discussing its impact on society, culture, and business. Additionally, you’ll collaborate with major brands and local retailers – or take advantage of study abroad opportunities – to gain experience even before entering the workforce.

Want to go the extra mile? Our Bachelor’s to Master’s Option allows you to graduate with a master’s in as little as five years.

Graduates of the Fashion Merchandising program will:

  • Analyze, develop, construct, and execute effective marketing strategies for a specific fashion or retail operation.
  • Demonstrate a thorough understanding of consumer behavior and choose appropriate professional techniques in the display and sales of fashion and retail goods.
  • Identify and interpret style and retail trends as they relate to fashion and retail cycles as well as targeted consumer markets.
  • Interpret, assess, and respond to economic and market factors that affect consumer fashion and retail demand.
  • Select appropriate solutions utilizing a working knowledge of specific areas of domestic and international marketing, management, and law as they relate to the business operations of fashion and retail merchandising.
  • Employ sophisticated personal communication and technology skills to enhance job effectiveness.

The First of Its Kind in Maryland

Stevenson University’s Bachelor of Science in Fashion Merchandising is the first program of its kind in Maryland. The program prepares students for careers in marketing and merchandising for the apparel and retail industries.

Stevenson Fashion Merchandising

Career Connections

Internship Placements

  • Aldo Shoes
  • French Connection USA
  • Galette Children’s Apparel
  • Nordstrom
  • Stila Cosmetics

Top Employers

  • Anthropologie
  • Coach
  • Nike
  • Swarovski
  • The Children’s Place

Graduate Opportunities

  • University of
    Massachusetts Amherst
  • Stevenson University

Career Pathways

  • Accout Executive
  • Buyer
  • Merchandise Coordinator
  • Merchandise Planner/Allocator
  • Showroom Manager

Fashion in Forward Motion

Ashliegh Genece

Fashion Merchandising Major / Marketing Minor

As a fashion merchandising major and marketing minor, Ashliegh has gained a wide scope of takeaways tailored to her future career: from retail math and business writing to presentation skills and industry knowledge.

Study Fashion Merchandising at Stevenson


The courses in the preview below are required for completion of the bachelor’s degree in Fashion Merchandising. Students must complete all remaining major requirements in addition to the Stevenson Educational Experience (SEE) courses.

Course Preview

ACC 215Survey of Accounting3 credits
FDES 200Textiles3 credits
FMER 210Fashion and Culture3 credits
FMER 223The Business of Fashion3 credits
FMER 323Fashion Product Merchandising3 credits
FMER 340Merchandise Sourcing and Logistics3 credits
MKT 311Consumer Behavior3 credits

Academic Catalog

Explore our academic catalog for a full listing of courses, course descriptions, and suggested course sequence for Stevenson’s Fashion Merchandising program.

FYS 100First Year Seminar1 credit
ACC 215Survey of Accounting3 credits
EC 202Principles of Microeconomics3 credits
FDES 200Textiles3 credits
FDES 274History of Fashion3 credits
FMER 210Fashion and Culture3 credits
FMER 223The Business of Fashion3 credits
FMER 290Internship Preparation1 credit
FMER 315Writing for Fashion3 credits
FMER 320Fashion Retailing3 credits
FMER 323Fashion Product Merchandising3 credits
FMER 340Merchandise Sourcing and Logistics3 credits
FMER 360Visual Merchandising3 credits
FMER 390Internship3 credits
FMER 430Fashion Merchandising Capstone3 credits
GDES 125Fundamentals of Digital Media3 credits
INBUS 325/MKT 325International Marketing3 credits
IS 135MS Office Applications3 credits
LAW 208Business Law3 credits
MGT 204Principles of Management3 credits
MGT 210Business Writing3 credits
MKT 206Principles of Marketing3 credits
MKT 311Consumer Behavior3 credits
MKT 336Integrated Marketing Communication3 credits

Minors and Other Options

Minor in Fashion Merchandising

The minor in Fashion Merchandising is designed for students interested in the business of fashion. It prepares students to understand the role of apparel in today’s marketplace and the relationship between the fashion and production apparel industries.

The minor in fashion merchandising requires successful completion of a minimum of six courses and 18 credits with a FMER prefix, which focus on fashion and culture, fashion retailing, product merchandising, and fashion communication. General guidelines regarding minors may be found in the minors section of the catalog.

Minors at Stevenson

Add a Professional Minor

Open yourself up to additional career paths with one of our professional minors. Each minor is designed to pair with students’ majors to give them additional career options, a competitive edge in the job market, and an opportunity to shape their Stevenson experience to meet their specific career goals. 

Find a Professional Minor

Bachelor’s to Master’s Option

BS/MS options are available for students majoring in Fashion Merchandising who wish to combine their bachelor’s coursework while working toward a Stevenson University Master’s Degree in one of the following:

Explore more Bachelor’s to Master’s Options



Stevenson University’s Brown School of Business and Leadership is proud to have received specialized accreditation for the Bachelor of Science in Fashion Merchandising from the International Accreditation Council for Business Education (IACBE).

Founded in 1997, the IACBE is nationally-recognized by the Council for Higher Education Accreditation (CHEA). IACBE is the leader in mission-driven and outcomes-based programmatic accreditation in business and business-related education for colleges, universities, and other higher education institutions whose primary purpose is excellence in teaching and learning. Learn more at www.iacbe.org.

Fashion News

Karli Banas is a senior fashion design student at Stevenson who's showcasing her collection at this year's annual Stevenson University fashion show that is taking place on May 6th. She first started sewing as a Junior in High.

Maryuri Navas is a fashion design student at Stevenson and will be showcasing her collection in the Stevenson University fashion show on May 6th. Draping was the class at Stevenson that pushed her and made her realize that sh.

Danielle Dean is a senior fashion design student at Stevenson who’s showcasing her collection at this year’s annual Stevenson University fashion show on May 6th. Danielle first started sewing at the young age of 9.

Which fashion program is your best fit?

Students aspiring to find their place in the fashion world are often unaware of a difference between fashion design and fashion merchandising. Both fields are closely related and play large roles in industry. However, there is enough distinction that they are each worthy of their own programs at Stevenson. So, what’s the difference between Fashion Design and Fashion Merchandising at Stevenson?

Have a Question?

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