Take Fashion from the Runway to the World

BACHELOR OF SCIENCE

SU’s Fashion Merchandising program gives you a business focus on the world of fashion. Classes in marketing, management, art, and fashion will provide you with a foundation in all the essential aspects of fashion. The program also addresses the international scope of the fashion industry and its impact on society, culture, and business.

Fashion Merchandising students have the opportunity to collaborate on fashion projects with major brands and retailers such as Boscov’s and Nordstrom and to complete internships with major companies such as Rag & Bone, Anthropologie, and South Moon Under. They also study abroad in England, Ireland, and Italy, and they attend apparel and accessory tradeshows such as Magic Market Week and Coterie.

Graduates of the Fashion Merchandising program will:

  • Analyze, develop, construct, and execute effective marketing strategies for a specific fashion or retail operation.
  • Demonstrate a thorough understanding of consumer behavior and choose appropriate professional techniques in the display and sales of fashion and retail goods.
  • Identify and interpret style and retail trends as they relate to fashion and retail cycles as well as targeted consumer markets.
  • Interpret, assess, and respond to economic and market factors that affect consumer fashion and retail demand.
  • Select appropriate solutions utilizing a working knowledge of specific areas of domestic and international marketing, management, and law as they relate to the business operations of fashion and retail merchandising.
  • Employ sophisticated personal communication and technology skills to enhance job effectiveness.

Stevenson Fashion Merchandising

Connection to Career

Internship Placements

  • Aldo Shoes
  • French Connection USA
  • Galette Children’s Apparel
  • Nordstrom
  • Stila Cosmetics

Top Employers

  • Anthropologie
  • Coach
  • Nike
  • Swarovski
  • The Children’s Place

Graduate Opportunities

  • University of
    Massachusetts Amherst

Career Pathways

  • Accout Executive
  • Buyer
  • Merchandise Coordinator
  • Merchandise Planner/Allocator
  • Showroom Manager

The First of Its Kind in Maryland

Stevenson University’s Bachelor of Science in Fashion Merchandising is the first program of its kind in Maryland. The program prepares students for careers in marketing and merchandising for the apparel and retail industries.

Fashion in Forward Motion

Ashliegh Genece

Fashion Merchandising Major / Marketing Minor

As a fashion merchandising major and marketing minor, Ashliegh has gained a wide scope of takeaways tailored to her future career: from retail math and business writing to presentation skills and industry knowledge.

Study Fashion Merchandising at Stevenson

Career Opportunities

Career Paths for Fashion Merchandising Majors

  • Buyer
  • Stylist
  • Fashion Public Relations Manager
  • Sales and Account Representative
  • Trend Forecaster
  • Visual Merchandiser
  • Merchandiser and Allocator
  • Retail and Wholesale Brand Manager
  • Digital Product Manager
  • Social Media Manager

Curious about internships and job placement after you graduate? Visit our Career Connection Center.

Courses

The courses listed below are required for completion of the bachelor’s degree in fashion merchandising. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100First Year Seminar1 credit
ACC 215Survey of Accounting3 credits
EC 202Principles of Microeconomics3 credits
FDES 200Textiles3 credits
FDES 274History of Fashion3 credits
FMER 210Fashion and Culture3 credits
FMER 223The Business of Fashion3 credits
FMER 290Internship Preparation1 credit
FMER 315Writing for Fashion3 credits
FMER 320Fashion Retailing3 credits
FMER 323Fashion Product Merchandising3 credits
FMER 340Merchandise Sourcing and Logistics3 credits
FMER 360Visual Merchandising3 credits
FMER 390Internship3 credits
FMER 430Fashion Merchandising Capstone3 credits
GDES 125Fundamentals of Digital Media3 credits
INBUS 325/MKT 325International Marketing3 credits
IS 135MS Office Applications3 credits
LAW 208Business Law3 credits
MGT 204Principles of Management3 credits
MGT 210Business Writing3 credits
MKT 206Principles of Marketing3 credits
MKT 311Consumer Behavior3 credits
MKT 336Integrated Marketing Communication3 credits

Explore our academic catalog for a full listing of courses, course descriptions, suggested course sequences, and more.

Minors

The minor in Fashion Merchandising is designed for students interested in the business of fashion. It prepares students to understand the role of apparel in today’s marketplace and the relationship between the fashion and production apparel industries.

The minor in fashion merchandising requires successful completion of a minimum of six courses and 18 credits with a FMER prefix, which focus on fashion and culture, fashion retailing, product merchandising, and fashion communication. General guidelines regarding minors may be found in the Minors section of the catalog.

Accreditation

IACBE Logo

Stevenson University’s Brown School of Business and Leadership is proud to have received specialized accreditation for the Bachelor of Science in Fashion Merchandising from the International Accreditation Council for Business Education (IACBE).

Founded in 1997, the IACBE is nationally-recognized by the Council for Higher Education Accreditation (CHEA). IACBE is the leader in mission-driven and outcomes-based programmatic accreditation in business and business-related education for colleges, universities, and other higher education institutions whose primary purpose is excellence in teaching and learning. Learn more at www.iacbe.org.

Fashion News

by Brianna FisherWhen looking back on my time as a fashion merchandising student, there are many experiences that stand out. From our first trip to New York a couple weeks into the semester to the many networking events the p.

Amira Morsi's Senior CollectionBy: Karli BanasAmira’s collection was designed to be soft, beautiful, and Venus-like. Her main inspiration came from a perfume she likes and photos of flowers in water.

Tanyka Trotman's Senior CollectionBy: Karli BanasTanyka’s collection is inspired by Disney villains and the Met Gala. She feels Disney villains dress well, but their clothing is often overlooked by their wicked actions.

All News

Fashion Merchandising student at a fashion show

Which fashion program is your best fit?

Students aspiring to find their place in the fashion world are often unaware of a difference between fashion design and fashion merchandising. Both fields are closely related and play large roles in industry. However, there is enough distinction that they are each worthy of their own programs at Stevenson. So, what’s the difference between Fashion Design and Fashion Merchandising at Stevenson?

Have a Question?

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