Dr. Takisha Toler’s Integrated Marketing Communications (IMC) class gave a marketing and branding presentation to Madeline Yates, the Executive Director of Campus Compact Mid Atlantic, a non-profit organization focusing on institutional participation in academic-based public service and civic engagement programs The class conducted research, created a new logo, tagline, marketing campaign, social media strategies, video, and presentation materials to assist CCM-A in raising awareness for their organization.