[Pictured: Back row left to right: Prof. Leslie Simpson, Jackie Zeppa, Blair Bitner, Emily Haas, Sierra Griffin, Sales Representative at Magic, Bree Gregory, Jetun Bailey, Lauren Crawford. Front row left to right: Meaghan Hudak, Bailey Hagen, Dabrianna Green, Prof. Katarina Kozarova]
By: Sierra Griffin 9/15/15
In February 2014, Stevenson University’s Fashion Design department presented an opportunity for fashion design and merchandising students to attend Magic Market Week. The market week attracts buyers and sellers from over 120 countries with more than 60,000 fashion industry insiders coming every year. The show offers insight into the latest fabrics and finished product as well as the hottest brands and new designers. The exhibitors’ merchandise categories include designer, contemporary, casual, men's, women’s, juniors, children’s apparel, streetwear, active sporting wear, accessories, footwear and sourcing.
It’s held twice a year in February and August in Las Vegas. Different brands have an opportunity to present collections with innovative looks that are on trend for the season. The exhibits within the tradeshow include WWDMAGIC, FN PLATFORM, WSA at MAGIC, SOURCING at MAGIC, PROJECT, THE TENTS, PROJECT WOMENS, THE COLLECTIVE, POOL TRADESHOW, and PLAYGROUND.
As fashion students, we were able to get an idea of how the fashion industry operates. We learned about visual merchandising, advertising, how to use look books and line sheets, the latest trends, professionalism and so much more. In addition to attending the trade show, it allowed us to figure out what brand(s) we potentially want to work for in the future and the endless possibilities for job opportunities. Being able to bond with my peers and meet fashion industry professionals from all over the world made this a memorable experience.
Visiting and listening to a presentation of a sales rep for a jewelry company at Magic.
If you're interested in getting an inside look of the Trade Show, watch the video to see what designers are selling.