Congratulations to Business Communication professors Leeanne Bell McManus, Chip Rouse, and Stephanie Verni on the publication of the second edition of the event planning textbook, Event Planning: Communicating Theory & Practice.
According to Kendall Hunt Publishing, this second edition "offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the 'why' behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. Exemplary case studies from experts in the field, combined with thought-provoking activities and insightful text, will help students understand what it takes to succeed in a career as an event planner." New chapters on hospitality and mega events address even more current trends.