Stevenson Business Communication Professors Celebrate Publication of Event Planning Textbook
Big congrats to Business Communication professors Leeanne Bell McManus, Stephanie Verni, and Chip Rouse on the publication of their textbook “Event Planning: Communicating Theory and Practice.”
Posted by Stevenson University on Wednesday, February 3, 2016
An achievement more than two years in the making, Stevenson University Business Communication professors Leeanne Bell McManus, Stephanie Verni, and Chip Rouse, celebrated the release of their new event planning textbook Wednesday evening in the University’s Rockland Center.
The trio, dubbed the “Business Communication dream team” by fellow professor Heather Harris, discussed the impetus behind writing the textbook and gave a brief synopsis in front of a supportive audience that included current and former students, faculty, and staff.
The textbook, Event Planning: Communicating Theory and Practice, they explained, endeavors to go beyond the “what” and “how” of event planning and instead aims to tackle the “why.” Each of the book’s 14 chapters leads with a case study written by a guest contributor, many of whom were in attendance for the launch event.
Stevenson University, known for its distinctive career focus, is the third-largest independent university in Maryland with more than 4,400 students pursuing bachelor’s, master’s, and adult bachelor’s programs at locations in Stevenson and Owings Mills.