Stevenson University Alumni Nick Patterson visited the design center class, The Mill, to discuss creative solutions while working with clients. He gave feedback to each group working on separate projects for the class’ current client: Baltimore Rails to Trails Greenway Coalition.
The Visual Communication Design students are designing maps and stickers, the Business Communication students work on posters and event planning and the Film students were out documenting and filming interviews with the target audience. Nick gave the students a crash course on designing for a client and how to better understand the audience with the use of an empathy map.
He informed the students that while using their design skills or specialties, anything goes so long as there is a reason that supports their decision. This knowledge will be carried forward for future clients and projects.