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Tamana Anand Ph.D.
Education
Dr. Tamana earned her Ph.D. in Marketing Management from Uttarakhand Technical University, India in 2018. She also holds an MBA from Punjab Agricultural University, India, and a Bachelor’s degree in Chemical Engineering from Punjab Technical University, India.
Professional Experience
Before joining academia, Dr. Tamana also earned years of corporate experience in various multinationals in the fields of marketing, international business management, and brand management. She has received numerous awards, including the Gold award during her Ph.D. in Advanced Certificate in Research Methodology from the All India Management Association. Best industry-based project Award in the field of corporate governance and customer relationship management.
Research
Dr. Tamana’s research interests lie at the intersection of consumer behavior, marketing strategy, retailing, and international business. Her recent projects explore the impact of social media advertising on consumer purchasing decisions and the role of digitalization in the international retailing business. She has published several articles in top-tier marketing journals, including the International E-Service Journal, the IIMS Journal of Management Science, and the International Journal of Tourism, Culture & Spirituality.
Teaching
Dr. Tamana’s academic interests span the field of marketing with special focuses on Principles of Marketing, International Business, Marketing Communications, Marketing Channels, Marketing Strategy, and especially Consumer Behaviour. She is dedicated to creating an engaging learning environment and employs a mix of traditional lectures, case studies, and hands-on projects to enhance student learning.
Highlights
Dr. Tamana is actively involved in journal publications and regularly presents at national and international conferences. She has also presented the paper at the prestigious conference Paul D. Lack Scholars’ Showcase organized by Stevenson University in 2023.
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