Perfecting Your Pitch: Ron Shapiro Advises Stevenson Students on the Keys to Effective Communication

Renowned sports agent, attorney, negotiator, and author Ron Shapiro visited Stevenson University’s Greenspring campus on Wednesday, February 26. He spoke to students about the methods and strategies that have made him a successful and effective communicator in both his professional and personal life.

The chairman of Shapiro Negotiations Institute and the former sports agent for Baltimore legends Cal Ripken Jr., and Jim Palmer, Shapiro referenced topics in his newest book, “Perfecting Your Pitch: How to Succeed in Business and in Life by Finding Words That Work.”

Using experiences and anecdotes, he advised approximately 75 students in attendance that, when faced with an impending conversation – from personal conflicts to job interviews – to prepare by relying on the process of “scripting.” The process, includes jotting down essential talking points, conferring with a non-invested colleague, and delivering on what you want to say.

With preparation, Shapiro said, one can avoid the ill-fated, “Why did I say that?” moment.

Following the talk, Shapiro held a Q&A session and signed copies of his book for students, faculty, and staff.

Stevenson University, known for its distinctive career focus, is the third-largest independent undergraduate university in Maryland with more than 4,400 students pursuing bachelor’s, master’s, and adult bachelor’s programs at locations in Stevenson and Owings Mills.