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Business Communication

Learn to be a jack-of-all-trades... and excel in each one.

Today, a career as a communications professional requires a bevy of skills, from writing and photography to information technology and design. Our Business Communication program will teach you how to master these crafts and spark your journey as a promising professional.

  • Overview


    Bachelor of Science

    The Business Communication program at Stevenson University teaches its students traditional business courses along with courses in communication, writing, publication, information technologies, video, photography, and design. This will give you a firm foundation in business and the flexible skills you'll need to succeed in an increasingly expanding and sophisticated workforce. You'll learn business principles and functions and develop oral and written presentations using information technologies, video, photography, and graphics. Our students also participate in teamwork to plan, solve problems, and produce results in a timely fashion-exactly the kind of skills today's employers are looking for.

    What Will You Learn?

    • Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
    • Demonstrate competency in the various forms of business and public writing.
    • Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
    • Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
    • Apply principles of publication design and layout, by employing both Mac and PC software programs in business applications.
    • Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
    • Complete an internship that satisfies employer and program expectations.

    A complete listing of learning objectives for the Business Communication program can be found in our Academic Catalog.
    Learning Objectives

    Why Study Business Communication?

    As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. You will also strengthen your written and visual talents through courses focused on different styles of writing and design. Communication courses are numerous and varied, and they will enable you to hone your interpersonal and speaking abilities while learning to understand the needs of your audience. In addition, you will gain a crucial knowledge of the business environment through courses in the areas of accounting, management, marketing, promotions, conflict management, and entrepreneurial development.

    • Gain a broad skill set that ranges from marketing and management, design and publications, journalism and professional writing, plus much more.
    • Get involved with the student-run newspaper, The Villager, as an editor, designer, photographer, and other positions to earn college credit while you add to your portfolio.
    • Study non-verbal communication, public relations, advertising, and new media so that you are well-prepared for a new world of work.
    • Take advantage of the opportunity to start an internship in your junior year, giving you a leg up when it comes to hands-on, real-world experience.
    • Remember that the Business Communication faculty plan a yearly "Study Abroad" trip just for the department, dedicated to deepening our students' intercultural understanding.
  • Courses & Requirements

    Courses and Requirements

    The courses listed below are required for completion of the bachelor’s degree in Business Communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

    Specific pre- and co-requisites for each course are listed in the course descriptions.

    Major Requirements

    EDCP 100 First Year Seminar
    ACC 215 Survey of Accounting
    CM 101 Public Speaking
    CM 115 Interpersonal Communication
    CM 211 Intercultural Communication
    CM 253 Journalism I
    CM 254 Journalism II
    CM 260 Business and Professional Communication
    CM 290 Business Communication Internship Prep
    CM 390 Organizational Communication
    CM 401 Senior Internship
    FMI 101 or Cinema I: Storytelling or
    PHOTO 141 Basic Digital Photography
    IS 135 MS Office Applications
    MATH 136 Introduction to Statistics
    MGT 204 Principles of Management
    MKT 206 Principles of Marketing
    VCD 125 Fundamentals of Digital Media
    VCD 270 Introduction to Corporate Communication Design

    Take 4 focused electives (12 credits) from the following courses:

    CM 255 Small Group Communication
    CM 265 Event Planning and Publicity
    CM 270 New Media Communication
    CM 275 Principles and Practices of Public Relations
    CM 300 Advanced Public Speaking
    CM 310 Conflict Resolution and Negotiation
    CM 350 Junior Internship
    CM 380 The Advertising Campaign
    CM 402 Special Topics in Communication
    IS 260 Presentation Theory and Application
    VCD 370 The Relationship of Design & Business

    Six credits from the following courses:

    CM 303 Feature Writing
    CM 304 Magazine Writing and Publishing
    CM 305 Journalism Practicum
    CM 314 Public Relations Writing
    CM 323 Writing for the Web

    Three business electives selected from the following subjects: MGT, MKT, EC, FIN, INBUS or LAW 208.

    Last Updated: 03/01/2016

  • Tracks & Minors

    Tracks and Minors


    A minor in business communication is not available.

    BS/MS Option

    The BS/MS option is available for students majoring in business communication who wish to combine their bachelor’s coursework with work toward a master’s degree in one of Stevenson’s graduate programs. Students choosing this option may earn their master's degree in as little as one year after their bachelor's degree. Interested students must formally apply for entrance into a BS/MS option in their junior year. Once admitted into this program, students develop an educational plan in consultation with their undergraduate and graduate advisors. A master's degree in Communication Studies is available. For more information on this program, see the School of Graduate and Professional Studies Catalog.

    Last Updated: 03/01/2016

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What Can You Do With This Degree?

Graduates of our Business Communication program embark on many rewarding career choices, including:

• Advertising account manager
• Public relations director
• Event Planner
• Magazine Writer
• Corporate communicator
• Entrepreneur
• Journalist or editor
• Media representative
• Publisher

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

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