Learn to be a jack-of-all-trades... and excel in each one.
Today, a career as a communications professional requires a bevy of skills, from writing and photography to information technology and design. Our Business Communication program will teach you how to master these crafts and spark your journey as a promising professional.
Bachelor of Science
The Business Communication program at Stevenson University teaches its students traditional business courses along with courses in communication, writing, publication, information technologies, video, photography, and design. This will give you a firm foundation in business and the flexible skills you'll need to succeed in an increasingly expanding and sophisticated workforce. You'll learn business principles and functions and develop oral and written presentations using information technologies, video, photography, and graphics. Our students also participate in teamwork to plan, solve problems, and produce results in a timely fashion-exactly the kind of skills today's employers are looking for.
What Will You Learn?
- Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
- Demonstrate competency in the various forms of business and public writing.
- Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
- Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
- Apply principles of publication design and layout, by employing both Mac and PC software programs in business applications.
- Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
- Complete an internship that satisfies employer and program expectations.
A complete listing of learning objectives for the Business Communication program can be found in our Academic Catalog.
Why Study Business Communication?
As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. You will also strengthen your written and visual talents through courses focused on different styles of writing and design. Communication courses are numerous and varied, and they will enable you to hone your interpersonal and speaking abilities while learning to understand the needs of your audience. In addition, you will gain a crucial knowledge of the business environment through courses in the areas of accounting, management, marketing, promotions, conflict management, and entrepreneurial development.
- Gain a broad skill set that ranges from marketing and management, design and publications, journalism and professional writing, plus much more.
- Get involved with the student-run newspaper, The Villager, as an editor, designer, photographer, and other positions to earn college credit while you add to your portfolio.
- Study non-verbal communication, public relations, advertising, and new media so that you are well-prepared for a new world of work.
- Take advantage of the opportunity to start an internship in your junior year, giving you a leg up when it comes to hands-on, real-world experience.
- Remember that the Business Communication faculty plan a yearly "Study Abroad" trip just for the department, dedicated to deepening our students' intercultural understanding.
Courses & Requirements
Courses and Requirements
The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Specific pre- and co-requisites for each course are listed in the course descriptions.
FYS 100 First Year Seminar
Communication Core Required Courses - (31 Courses)
CM 101 Public Speaking CM 115 Interpersonal Communication CM 205 Communication Ethics CM 211 Intercultural Communication CM 255 Small Group Communication CM 260 Business and Professional Communication CM 270 New Media Communication CM 290 Internship Preparation CM 310 Conflict Resolution and Negotiation CM 390 Organizational Communication CM 401 Senior Internship
Business Core Required Courses - (16 Courses)
MATH 136 Introduction to Statistics MGT 204 Principles of Management MKT 206 Principles of Marketing MKT 311 Consumer Behavior MKT 336 Integrated Marketing Communication
Design Core Options - (9 Credits)
PHOTO 141 Basic Digital Photography VCD 125 Fundamentals of Digital Media VCD 270 Introduction to Corporate Communication Design
Writing Core Options - Choose 12 Credits (ALL classes also serve as approved electives)
CM 253/ENG 253 Journalism I CM 254/ENG 254 Journalism II CM 303/ENG 303 Feature Writing CM 304/ENG 304 Magazine Writing and Publishing CM 305/ENG 305 Journalism Practicum CM 314/ENG 314 Public Relations Writing CM 323 Writing for the Web ENG 224 Introduction to Creative Writing ENG 324 Creative Writing: Non-Fiction ENG 253/CM 253 Journalsim I
Program Elective Options - Choose 9 Credits or select courses as approved bu advisor and associate dean
CM 120 Small Group Communication CM 265 Event Planning and Publicity CM 275 New Media Communication CM 300 Principles and Practices of Public Relations CM 350 Advanced Public Speaking CM 380 Conflict Resolution and Negotiation CM 402 Junior Internship ENG 381 The Advertising Campaign FMI 101 Special Topics in Communication FMI 102 Presentation Theory and Application FMI 204 The Relationship of Design & Business MGT 224 Principles of Entrepreneurship MGT 235 Introduction to Sports Management MKT 307 Market Research MKT 315 Sports Marketing MKT 316 Principles of Negotiation and Sales MKT 325 International Marketing
Last Updated: 06/07/2017
Tracks & Minors
Tracks and Minors
A minor in business communication is not available. A minor in communication is available.
The BS/MS option is available for students majoring in business communication who wish to combine their bachelor’s coursework with work toward a master’s degree in one of Stevenson’s graduate programs. Students choosing this option may earn their master's degree in as little as one year after their bachelor's degree. Interested students must formally apply for entrance into a BS/MS option in their junior year. Once admitted into this program, students develop an educational plan in consultation with their undergraduate and graduate advisors. A master's degree in Communication Studies is available. For more information on this program, see the School of Graduate and Professional Studies Catalog.
Last Updated: 06/07/2017
Connect With Us
Students in the new to-be-named design center/agency course in the School of Design taught by business communication professor Stephanie Verni and assisted by art faculty member Inna Alesina are working hard at branding and innovating for their client, the Eastern Communication Association. The students are helping to create plans for the association's annual convention in April, 2018....Click here to read more.
What Can You Do With This Degree?
Graduates of our Business Communication program embark on many rewarding career choices, including:
• Advertising account manager
• Public relations director
• Event Planner
• Magazine Writer
• Corporate communicator
• Journalist or editor
• Media representative
Curious about internships and job placement after you graduate? Visit our Office of Career Services.
Have a Question?
Owings Mills Campus
Garrison Hall North, Second Floor
Stevenson University’s Annual Security and Fire Safety Report is available directly at stevenson.edu/clery. This report provides a detailed description of campus safety policies and procedures and includes crime statistics for the last three years. You may request a paper copy of this report by contacting Stevenson University’s Security Office at 443-352-4500.