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Business Communication

Create your brand. Craft your career.

Earn a strategic communication degree designed for business success. With courses in communication, business, writing, design, and technology, you will gain the skills and knowledge necessary for success in an increasingly diverse and dynamic workforce. You will discover the ability to listen to, appreciate, and empathize with all voices and perspectives and enhance your problem-solving abilities and decision- making skills. With a degree in Business Communication, you will become the person that organizations and communities seek to help collaborate and connect with a myriad of individuals and audiences.

students at conference
business communication students
kaitlin alumnas
The business world requires people who can communicate well in person and electronically. This is more than crafting emails and enhancing customer service; it involves effectively communicating goals and objectives - and the means of achieving both. Graduates can embark on careers such as: Ad account manager; Public relations director; Event Planner; Magazine Writer; Corporate communicator; Entrepreneur; Journalist or editor; Media representative; Publisher
  • Overview

    Overview

    Bachelor of Science

    The Business Communication program at Stevenson University teaches its students traditional business courses along with courses in communication, writing, publication, information technologies, video, photography, and design. This will give you a firm foundation in business and branding and the flexible skills you'll need to succeed in an increasingly expanding workforce. You'll learn business principles and functions and develop oral and written presentations using information technologies, video, photography, and graphics. Our students also participate in teamwork to plan, solve problems, and produce results in a timely fashion-exactly the kind of skills today's employers are looking for.

    What Will You Learn?

    • Demonstrate communication skills through oral and written communication.
    • Identify self-branding by exploring image and brand awareness.
    • Demonstrate competency in the various forms of business and public writing.
    • Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
    • Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
    • Apply principles of publication design and layout, by employing both Mac and PC software programs in business applications.
    • Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
    • Complete an internship that satisfies employer and program expectations.

    A complete listing of learning objectives for the Business Communication program can be found in our Academic Catalog.
    Learning Objectives

    Why Study Business Communication?

    As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. You will also strengthen your written and visual talents through courses focused on different styles of writing and design. Communication courses are numerous and varied, and they will enable you to hone your interpersonal and speaking abilities while learning to understand the needs of your audience. In addition, you will gain a crucial knowledge of the business environment through courses in the areas of accounting, management, marketing, promotions, conflict management, and entrepreneurial development.

    • Gain a broad skill set that ranges from marketing and management, design and publications, journalism and professional writing, plus much more.
    • Get involved with the student-run newspaper, The Villager, as an editor, designer, photographer, and other positions to earn college credit while you add to your portfolio.
    • Study non-verbal communication, public relations, advertising, and new media so that you are well-prepared for a new world of work.
    • Take advantage of the opportunity to start an internship in your junior year, giving you a leg up when it comes to hands-on, real-world experience.
    • Remember that the Business Communication faculty plan a yearly "Study Abroad" trip just for the department, dedicated to deepening our students' intercultural understanding.
  • Courses & Requirements

    Courses and Requirements

    Suggested
    Course Sequence

    Business Communication

    The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

    Specific pre- and co-requisites for each course are listed in the course descriptions.

    Major Requirements

    FYS 100 First Year Seminar 

    Communication Core Required Courses - (31 Courses) 

    CM 101 Public Speaking
    CM 115 Interpersonal Communication
    CM 205 Communication Ethics
    CM 211 Intercultural Communication
    CM 255 Small Group Communication
    CM 260 Business and Professional Communication
    CM 270 New Media Communication 
    CM 290 Internship Preparation 
    CM 310 Conflict Resolution and Negotiation 
    CM 390 Organizational Communication 
    CM 401 Senior Internship 

    Business Core Required Courses - (16 Courses) 

    MATH 136 Introduction to Statistics 
    MGT 204 Principles of Management
    MKT 206 Principles of Marketing 
    MKT 311 Consumer Behavior
    MKT 336 Integrated Marketing Communication 

    Design Core Required Courses- (9 Credits)

    GDES 125 Fundamentals of Digital Media 
    GDES 270 Introduction to Corporate Communication Design
    PHOTO 141 Basic Digital Photography 

    Technology Core Requirements - Choose 6 credits from the following

    ENG 256 Fundamentals of Digital Media 
    GDES 208 Web Design I
    IS 135 MS Office Applications 
    IS 260 Presentation Theory and Application

    Writing Core Options - Choose 12 Credits (ALL classes also serve as approved electives)

    CM 253/ENG 253 Journalism I
    CM 254/ENG 254 Journalism II
    CM 303/ENG 303 Feature Writing 
    CM 304/ENG 304 Magazine Writing and Publishing 
    CM 305/ENG 305 Journalism Practicum 
    CM 314/ENG 314 Public Relations Writing 
    CM 323 Writing for the Web
    ENG 224 Introduction to Creative Writing
    ENG 324 Creative Writing: Non-Fiction

    Program Elective Options - Choose 9 Credits 

    CM 120 Human Communication
    CM 265 Event Planning and Publicity
    CM 275 Principles and Practices of Public Relations
    CM 300 Advanced Public Speaking
    CM 305/ENG 305 Journalism Practicum
    CM 380 The Advertising Campaign
    CM 402 Special Topics in Communication
    ENG 225 Topics in Creative Writing
    ENG 381 Themes in Literature
    FMI 101 Cinema I: Storytelling
    FMI 102 Cinema II: Continuity
    FMI 204 Broadcast Production
    MGT 204 Principles of Management 
    MGT 235 Introduction to Sports Management 
    MKT 307 Market Research 
    MKT 315 Sports Marketing 
    MKT 316 Principles of Negotiation and Sales
    MKT 325 International Marketing

    Last Updated: 06/25/2018

  • Tracks & Minors

    Tracks and Minors

    Minor

    A minor in business communication is not available. A minor in communication is available.

    BS/MS Option

    The BS/MS option is available for students majoring in business communication who wish to combine their bachelor’s coursework with work toward a master’s degree in one of Stevenson’s graduate programs. Students choosing this option may earn their master's degree in as little as one year after their bachelor's degree. Interested students must formally apply for entrance into a BS/MS option in their junior year. Once admitted into this program, students develop an educational plan in consultation with their undergraduate and graduate advisors. A master's degree in Communication Studies is available. For more information on this program, see the School of Graduate and Professional Studies Catalog.

    Last Updated: 06/07/2017

  • News

Business Communication or Communication Studies

Which program is right for me?

Stevenson’s communication programs offer different focus areas to help students craft their path to their desired interests and potential career. What’s the difference between Business Communication and Communication Studies at Stevenson?