According to a recent National Association of Colleges and Employers Job Outlook Survey (1), employers identified the ability to verbally communicate with others inside and outside the organization and the ability to create and/or edit written documents as among the top ten skills they seek when hiring. Graduates who majored in Communication Studies bring these critical skills to the workplace. They demonstrate strong verbal, nonverbal, and written communication skills and have considerable expertise in speaking well in front of small and large audiences. This does not just apply to first-time or new job seekers either; when thinking about promotions and career advancement, studies have noted that “communication skills signal leadership potential” and make up four of the top five most desirable qualities or skills when considering candidates for promotion (2).
LinkedIn, one of the most popular professional networks on the internet, has access to data about both employers and job seekers and, therefore, has advanced insight into any skill gaps that may exist. In an interview with CNBC’s “Squawk Box,” LinkedIn CEO Jeff Weiner stated, “Somewhat surprisingly…interpersonal skills is where we’re seeing the biggest imbalance. Communications is the number one skills gap across those major cities in the United States.” (3) In the article entitled, “Are Hard Skills or Soft Skills More Important to be an Effective Leader?” written for Forbes.com by Naz Beheshti, the value of these “soft skills” are examined (4). Typically, soft skills are the hard-to-measure and difficult-to-define qualities of people and are often compared and contrasted with hard (often technical) skills. Beheshti identified leadership, communication, collaboration, and time management as the four most in-demand soft skills this year and suggested that it is difficult, if not impossible, to debate the importance of soft and hard skills as “they are both necessary and complementary to one another.”
If you want a promotion or are ready to make a change in your career, chances are that you are missing something and, if you are like the thousands of people on LinkedIn, that something might just be your communication skills. According to BusinessInsider.com (5) , “Communication students tend to master skills — like how to effectively craft an argument, speak publicly, write clearly, and synthesize information — that are attractive to employers.” The skills gained in Stevenson University Online’s Master of Science in Communication Studies program provide graduates with necessary and in-demand skills that employers find most desirable. Please contact us at firstname.lastname@example.org or 1-877-531-7118 to learn more today.
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