Integrated Marketing Communication Conference

Leeanne Bell McManus Ph.D., Professor of Business Communication, presented her research at the biannual Integrated Marketing Communication conference held June 1-3 at the University of North Carolina (UNC), Wilmington. The theme of the conference is “Integrated Marketing Communication and Popular Culture,” which explored how Integrated Marketing Communication (IMC) provides frameworks and opportunities for engaging popular culture.

Bell McManus presented “The Influence of Pop Culture on Event Planning: An IMC Approach” as part of a panel concerned with the philosophy and rhetoric of IMC and popular culture.