Most businesses today seek employees who can leverage the power of marketing via mobile devices, social networks, design, and the Web. Put yourself on a rapidly emerging career path with Stevenson's degree in Marketing.
Stevenson's Bachelor of Science in Marketing is designed to meet the needs of today's employers. SU's Marketing program will teach you the interdisciplinary principles of marketing, business information systems, and visual communication, giving you the skills to exceed the expectations of employers. Stevenson's program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Marketing major connect with current, real-world digital marketing scenarios.
Graduates of our Marketing program embark on many rewarding career choices, including:
Curious about internships and job placement after you graduate? Visit our Office of Career Services.
The courses listed below are required for the completion of the bachelor's degree in Marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Specific pre- and co-requisites for each course are listed in the course descriptions.
|FYS 100||First Year Seminar||1 credit|
|ACC 140||Financial Accounting||3 credits|
|ACC 141||Managerial Accounting||3 credits|
|EC 201||Principles of Macroeconomics||3 credits|
|EC 202||Principles of Microeconomics||3 credits|
|IS 135||MS Office Applications||3 credits|
|IS 201||Management Information Systems||3 credits|
|MATH 136||Introduction to Statistics||4 credits|
|MGT 204||Principles of Management||3 credits|
|MKT 206||Principles of Marketing||3 credits|
|MKT 208||E-Marketing||3 credits|
|MKT 210||Strategic Marketing Communication||3 credits|
|MKT 300||Marketing Management||3 credits|
|MKT 307||Market Research||3 credits|
|MKT 311||Consumer Behavior||3 credits|
|MKT 320||Social Media Marketing||3 credits|
|MKT 325||International Marketing||3 credits|
|MKT 336||Integrated Marketing Communication||3 credits|
|MKT 417||Marketing Internship||3 - 6 credits|
|MKT 430||Marketing Capstone Seminar||3 credits|
Twelve credits (four courses) from the following list: GDES 125, GDES 208, GDES 270, GDES 308, IAD 380, IAD 381, INBUS 201, INBUS 315/MGT 315, INBUS 430, IS 320, MGT 224, MGT 235, MKT 315, MKT 316, MKT 330, and MKT 410.
The minor in marketing requires successful completion of a minimum of six courses and 18 credits with a MKT prefix. Students majoring in Marketing may not minor in Marketing. Please see an academic advisor for more information. General guidelines regarding minors may be found in the Minors section of the catalog.