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Connect organizations visually and technologically to the world.

BACHELOR OF SCIENCE

Most businesses today seek employees who can leverage the power of marketing via mobile devices, social networks, design, and the Web. Put yourself on a rapidly emerging career path with Stevenson's degree in Marketing.

Stevenson's Bachelor of Science in Marketing is designed to meet the needs of today's employers. SU's Marketing program will teach you the interdisciplinary principles of marketing, business information systems, and visual communication, giving you the skills to exceed the expectations of employers. Stevenson's program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Marketing major connect with current, real-world digital marketing scenarios.

Graduates of the Marketing program will:

  • Apply the essential elements and theories of marketing to the business environment.
  • Develop and/or implement professional marketing strategies and programs using professional terminology and techniques.
  • Interpret the current state and future marketing possibilities as they relate to a specific organization.
  • Evaluate the significance of global markets and marketing processes in the development and application of media plans.
  • Assess organizational marketing strategies as an integrated business planning system.

MORE LEARNING OBJECTIVES

Study Marketing at Stevenson

Career Opportunities

Career Opportunities

Career Paths for Marketing Majors

Graduates of our Marketing program embark on many rewarding career choices, including:

  • Social Media Marketer
  • Digital Marketing Manager
  • Viral Marketer
  • Electronic Customer Management
  • Electronic-Based Customer Researcher
  • Web Marketer/Web Writer
  • Search Engine Marketing and Optimization Manager
  • Electronic Display Advertiser

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

Courses

Courses

The courses listed below are required for the completion of the bachelor's degree in Marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100 First Year Seminar  1 credit
ACC 140 Financial Accounting 3 credits
ACC 141 Managerial Accounting 3 credits
EC 201 Principles of Macroeconomics 3 credits
EC 202 Principles of Microeconomics 3 credits
IS 135 MS Office Applications 3 credits
IS 201 Management Information Systems 3 credits
MATH 136 Introduction to Statistics 4 credits
MKT 204 Principles of Management 3 credits
MKT 206 Principles of Marketing 3 credits
MKT 208 E-Marketing 3 credits
MKT 210 Strategic Marketing Communication 3 credits
MKT 300 Marketing Management 3 credits
MKT 307 Market Research 3 credits
MKT 311 Consumer Behavior 3 credits
MKT 320 Social Media Marketing 3 credits
MKT 325 International Marketing 3 credits
MKT 336 Integrated Marketing Communication 3 credits
MKT 417 Senior Business Internship  3-6 credits
MKT 430 Marketing Capstone Seminar 3 credits

Nine credits (three courses) from the following list:

GDES 125, GDES 208, GDES 270, GDES 308, IAD 380IAD 381INBUS 201INBUS 315/MGT 315INBUS 430MGT 224MGT 235MKT 315MKT 316MKT 330, and MKT 410.

Tracks and Minors

Tracks and Minors

Minor

A discipline minor in marketing is available. Please see an academic advisor for more information. General guidelines regarding discipline minors can be found in the Minors section of the catalog.

Minors at Stevenson

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