On October 6, 2016, Christina Bittinger Melito (Art Director for Frank Strategic Marketing and 2006 VCD alumnae) and Andrew Melito (Data Analyst for T. Rowe Price) presented the theory and practice of integrating web analytics in the design process to the VCD 440 Designing For A Target studio.

The information presented during the lecture offered the VCD majors an opportunity to discuss SEO’s (search engine optimization) factors; to analyze UX (user experience) best practices; and to engage with accomplished web design professionals.