Students developed kits to engage key influencers for DAP Products, Inc.
Last semester, students in VCD 310: Communication Design III collaborated with DAP Products, Inc by helping their marketing department generate ideas on how to connect with the influential adult-millennial audience online. Students learned about the impact online media and influencers have on consumers engaging in home improvement projects. Each student chose a different product manufactured by the company and developed materials that would allow them to effectively and creatively partner with online influencers in the "do-it-yourself" blogging community.
One student's solution to "get personal"