Stevenson Univerity’s Krystal Carpintieri won silver for the 2017 ADDY Awards.
The American Advertising Awards is the advertising industry’s largest and most representative competition. Its goal is to recognize and reward the creative spirit of excellence in the art of advertising across all mediums. Krystal was the first student since 2011 to win an ADDY award.
Krystal’s design focused on an important topic, bees. They are one of the foundations of nature and life. How are we going to survive without nature? Increasing interest and awareness of the bee population will be great for humanity but when will we start caring? Will we wait until there are only a few bees left to live? It Is time that we stop ignoring and started caring. This is the moment Krystal realized that to make a difference she need to create an infographic on saving the Bees.
Visit Krystal’s Behance to learn more about her process including research, ideation, sketches and design.
Photo Credit: The Wairehouse