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Take fashion from the runway to the world.

BACHELOR OF SCIENCE

SU’s Fashion Merchandising program gives you a business focus on the world of fashion. Classes in marketing, management, art, and fashion will provide you with a foundation in all the essential aspects of fashion. The program also addresses the international scope of the fashion industry and its impact on society, culture, and business.

Graduates of the Fashion Merchandising program will:

  • Analyze, develop, construct, and execute effective marketing strategies for a specific fashion or retail operation.
  • Demonstrate a thorough understanding of consumer behavior and choose appropriate professional techniques in the display and sales of fashion and retail goods.
  • Identify and interpret style and retail trends as they relate to fashion and retail cycles as well as targeted consumer markets.
  • Interpret, assess, and respond to economic and market factors that affect consumer fashion and retail demand.
  • Select appropriate solutions utilizing a working knowledge of specific areas of domestic and international marketing, management, and law as they relate to the business operations of fashion and retail merchandising.

more LEARNING OBJECTIVES

The First of Its Kind in Maryland

Stevenson University's Bachelor of Science in Fashion Merchandising is the first program of its kind in Maryland. The program prepares students for careers in marketing and merchandising for the apparel and retail industries.

Fashion Merchandising Student
Exceptional Experiences
Fashion Merchandising students have the opportunity to collaborate on fashion projects with major brands and retailers such as Boscov’s and Nordstrom and to complete internships with major companies such as Rag & Bone, Anthropologie, and South Moon Under. They also study abroad in England, Ireland, and Italy, and they attend apparel and accessory tradeshows such as Magic Market Week and Coterie.

Study Fashion Merchandising at Stevenson

Career Opportunities

Career Opportunities

Career Paths for Fashion Merchandising Majors

  • Buyer
  • Stylist
  • Fashion Public Relations Manager
  • Sales and Account Representative
  • Trend Forecaster
  • Visual Merchandiser
  • Merchandiser and Allocator
  • Retail and Wholesale Brand Manager
  • Digital Product Manager
  • Social Media Manager

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

Courses and Requirements

Courses and Requirements

The courses listed below are required for completion of the bachelor's degree in fashion merchandising. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100 First Year Seminar
ACC 215 Survey of Accounting
EC 202 Principles of Microeconomics
FDES 200 Textiles
FDES 274 History of Fashion
FMER 210 Fashion and Culture
FMER 223 The Business of Fashion
FMER 290/FDES 290 Internship Preparation
FMER 315 Writing for Fashion
FMER 320 Fashion Retailing
FMER 323 Fashion Product Merchandising
FMER 340 Merchandise Sourcing and Logistics
FMER 360 Visual Merchandising
FMER 390/FDES 390 Internship
FMER 430 Current Topics in Fashion Merchandising
FDES 470 Portfolio
or FMER 470 Portfolio
GDES 125 Fundamentals of Digital Media
INBUS 325/ MKT 325 International Marketing
IS 135 MS Office Applications
LAW 208 Business Law
MGT 204 Principles of Management
MGT 210 Business Writing
MKT 206 Principles of Marketing
MKT 311 Consumer Behavior
MKT 336 Integrated Marketing Communication

Suggested Course Sequence

Tracks and Minors

Tracks and Minors

Minors

The minor in Fashion Merchandising is designed for students interested in the business of fashion.  It prepares students to understand the role of apparel in today’s marketplace and the relationship between the fashion and production apparel industries.

The minor in fashion merchandising requires successful completion of a minimum of six courses and 18 credits with a FMER prefix, which focus on fashion and culture, fashion retailing, product merchandising, and fashion communication. General guidelines regarding minors may be found in the Minors section of the catalog.

Fashion News

 

All News

Fashion Merchandising student at a fashion show
Which fashion program is your best fit?
Students aspiring to find their place in the fashion world are often unaware of a difference between fashion design and fashion merchandising. Both fields are closely related and play large roles in industry. However, there is enough distinction that they are each worthy of their own programs at Stevenson. So, what's the difference between Fashion Design and Fashion Merchandising at Stevenson?
Explore Your Direction
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