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Take fashion from the runway to the world.

BACHELOR OF SCIENCE

SU’s Fashion Merchandising program gives you a business focus on the world of fashion. Classes in marketing, management, art, and fashion will provide you with a foundation in all the essential aspects of fashion. The program also addresses the international scope of the fashion industry and its impact on society, culture, and business.

Graduates of the Fashion Merchandising program will:

  • Analyze, develop, construct, and execute effective marketing strategies for a specific fashion or retail operation.
  • Demonstrate a thorough understanding of consumer behavior and choose appropriate professional techniques in the display and sales of fashion and retail goods.
  • Identify and interpret style and retail trends as they relate to fashion and retail cycles as well as targeted consumer markets.
  • Interpret, assess, and respond to economic and market factors that affect consumer fashion and retail demand.
  • Select appropriate solutions utilizing a working knowledge of specific areas of domestic and international marketing, management, and law as they relate to the business operations of fashion and retail merchandising.
  • Employ sophisticated personal communication and technology skills to enhance job effectiveness.

more LEARNING OBJECTIVES

The First of Its Kind in Maryland

Stevenson University's Bachelor of Science in Fashion Merchandising is the first program of its kind in Maryland. The program prepares students for careers in marketing and merchandising for the apparel and retail industries.

Students from Stevenson’s Fashion Merchandising program got hands-on experience creating a visual display in the window of J.S. Edwards Ltd. in Pikesville, Maryland.
Fashion Merchandising Student
Exceptional Experiences
Fashion Merchandising students have the opportunity to collaborate on fashion projects with major brands and retailers such as Boscov’s and Nordstrom and to complete internships with major companies such as Rag & Bone, Anthropologie, and South Moon Under. They also study abroad in England, Ireland, and Italy, and they attend apparel and accessory tradeshows such as Magic Market Week and Coterie.

Study Fashion Merchandising at Stevenson

Career Opportunities

Career Opportunities

Career Paths for Fashion Merchandising Majors

  • Buyer
  • Stylist
  • Fashion Public Relations Manager
  • Sales and Account Representative
  • Trend Forecaster
  • Visual Merchandiser
  • Merchandiser and Allocator
  • Retail and Wholesale Brand Manager
  • Digital Product Manager
  • Social Media Manager

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

Courses and Tracks

Courses

The courses listed below are required for completion of the bachelor's degree in fashion merchandising. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100 First Year Seminar 1 credit
ACC 215 Survey of Accounting 3 credits
EC 202 Principles of Microeconomics 3 credits
FDES 200 Textiles 3 credits
FDES 274 History of Fashion 3 credits
FMER 210 Fashion and Culture 3 credits
FMER 223 The Business of Fashion 3 credits
FMER 290 Internship Preparation 1 credit
FMER 315 Writing for Fashion 3 credits
FMER 320 Fashion Retailing 3 credits
FMER 323 Fashion Product Merchandising 3 credits
FMER 340 Merchandise Sourcing and Logistics 3 credits
FMER 360 Visual Merchandising 3 credits
FMER 390 Internship 3 credits
FMER 430 Fashion Merchandising Capstone 3 credits
GDES 125 Fundamentals of Digital Media 3 credits
INBUS 325/MKT 325 International Marketing 3 credits
IS 135 MS Office Applications 3 credits
LAW 208 Business Law 3 credits
MGT 204 Principles of Management 3 credits
MGT 210 Business Writing 3 credits
MKT 206 Principles of Marketing 3 credits
MKT 311 Consumer Behavior 3 credits
MKT 336 Integrated Marketing Communication 3 credits

Explore our academic catalog for a full listing of courses, course descriptions, suggested course sequences, and more.

Catalog

Minors and Other Options

Minors

The minor in Fashion Merchandising is designed for students interested in the business of fashion.  It prepares students to understand the role of apparel in today’s marketplace and the relationship between the fashion and production apparel industries.

The minor in fashion merchandising requires successful completion of a minimum of six courses and 18 credits with a FMER prefix, which focus on fashion and culture, fashion retailing, product merchandising, and fashion communication. General guidelines regarding minors may be found in the Minors section of the catalog.

Minors at Stevenson

Fashion News

 

All News

Fashion Merchandising student at a fashion show
Which fashion program is your best fit?
Students aspiring to find their place in the fashion world are often unaware of a difference between fashion design and fashion merchandising. Both fields are closely related and play large roles in industry. However, there is enough distinction that they are each worthy of their own programs at Stevenson. So, what's the difference between Fashion Design and Fashion Merchandising at Stevenson?
Explore Your Direction
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