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Build a Brand. Tell a Story.

BACHELOR OF SCIENCE OR BACHELOR OF ARTS

Provides students with the powerful skills and communication strategies necessary to build brands and tell the stories of individuals and organizations. Businesses need people who can influence perceptions, strategically communicate goals and objectives, and create the messages they want to share. In this program, you will earn a strategic communication degree designed for success in fields like public relations, social media management, and event planning. With courses in communication, business, writing, and design, you will be equipped to succeed in diverse and dynamic industries.

Graduates of the Business Communication program will:

  • Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
  • Demonstrate competency in the various forms of business and public writing.
  • Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
  • Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
  • Apply principles of publication design and layout by employing both Mac and PC software programs in business applications.
  • Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
  • Complete an internship that satisfies employer and program expectations.

MORE LEARNING OBJECTIVES

Start Your Career Before Graduation

Our Business Communication major will position you to begin working immediately upon graduation in public relations, marketing, event planning, social media, and corporate communications. Learn how Kait Kirkwood (Business Communication ’17) turned her degree and other campus experiences into a job at a media giant. 

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Students at in-house design agency
Exceptional Experiences
The Mill, an in-house, student-run design agency, gives students direct experience in working with clients as part of an integrated marketing communication agency. Students develop communications strategies and learn to understand clients’ needs.
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Study Business Communication at Stevenson

Career Opportunities

Career Opportunities

Career Paths for Business Communication Majors

As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. Graduates of our Business Communication program embark on many rewarding career choices, including:

  • Marketing/Design Account Manager
  • Public Relations Specialist
  • Social Media Coordinator
  • Event Planner
  • Event Coordinator
  • Corporate Communications
  • Sports Communication
  • Advertising
  • Community Relations
  • Web Content Writer/Blogger
  • Journalist/Writer

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

Courses

Courses

The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100 First Year Seminar  1 credit

Communication Core Required Courses (28 credits)

CM 101 Public Speaking 3 credits
CM 115 Interpersonal Communication 3 credits
  OR  
CM 211 Intercultural Communication 3 credits
CM 205 Communication Ethics 3 credits
CM 255 Small Group Communication 3 credits
CM 270 New Media Communication  3 credits
CM 290 Internship Preparation  1 credit
CM 310 Conflict Resolution and Negotiation  3 credits
CM 390 Organizational Communication  3 credits
CM 401 Internship  variable credits
CM 490 Communication Capstone 3 credits

Business Core Required Courses (12 credits)

MGT 204 Principles of Management 3 credits
MKT 206 Principles of Marketing  3 credits
MKT 311 Consumer Behavior 3 credits
MKT 336 Integrated Marketing Communication  3 credits

Design Core Required Courses (9 credits)

GDES 125 Fundamentals of Digital Media  3 credits
GDES 270 Introduction to Corporate Communication Design 3 credits
PHOTO 141 Basic Digital Photography  3 credits

Technology Core Requirements (choose 3 credits)

ENG 256 Introduction to Digital Publishing 3 credits
GDES 208 Web Design I 3 credits
IS 135 MS Office Applications  3 credits
IS 260 Presentation Theory and Application 3 credits

Writing Core Options (choose 9 credits)

ALL classes also serve as approved electives.

CM 253/ENG 253   Journalism I 3 credits
CM 254/ENG 254 Journalism II 3 credits
CM 303/ENG 303 Feature Writing  3 credits
CM 304/ENG 304 Magazine Writing and Publishing  3 credits
CM 305/ENG 305 Journalism Practicum  3 credits
CM 314/ENG 314 Public Relations Writing  3 credits
CM 323 Writing for the Web 3 credits
ENG 224 Introduction to Creative Writing 3 credits
ENG 324 Creative Writing: Non-Fiction 3 credits

Program Elective Options (choose 9 credits)

Other courses, as approved by advisor and department chair/coordinator/associate dean.

CM 120 Human Communication 3 credits
CM 260 Business and Professional Communication 3 credits
CM 265 Event Planning and Publicity 3 credits
CM 275 Principles and Practices of Public Relations 3 credits
CM 300 Advanced Public Speaking 3 credits
CM 380 The Advertising Campaign 3 credits
CM 402 Special Topics in Communication 3 credits
ENG 225 Topics in Creative Writing 3 credits
ENG 381 Themes in Literature 3 credits
FMI 101 Cinema I: Storytelling 3 credits
FMI 102 Cinema II: Continuity 3 credits
FMI 204 Broadcast Production 3 credits
MGT 224 Principles of Entrepreneurship 3 credits
MGT 235 Introduction to Sports Management  3 credits
MKT 307 Market Research  3 credits
MKT 315 Sports Marketing  3 credits
MKT 316 Principles of Negotiation and Sales 3 credits
MKT 325 International Marketing 3 credits

Explore our academic catalog for a full listing of courses, course descriptions, suggested course sequences, and more.

Catalog

Tracks and Minors

Tracks and Minors

Minor

A minor in Communication is available. Please contact the department chair for more information.

Minors at Stevenson

BA Option

Students also have the option of completing a Bachelor of Arts degree in Business Communication. The student must fulfill all SEE requirements, program requirements, and complete two semesters of a foreign language from the point of placement or completion of 202 level

BS/MS Option

The BS/MS option is available for students majoring in business communication who wish to combine their bachelor’s coursework with work toward a master’s degree in one of Stevenson’s graduate programs. Students choosing this option may earn their master's degree in as little as one year after their bachelor's degree. Interested students must formally apply for entrance into a BS/MS option in their junior year. Once admitted into this program, students develop an educational plan in consultation with their undergraduate and graduate advisors. A master's degree in communication studies is available. For more information on this program, see the Stevenson University Online Catalog.

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Meet Our Students & Alumni

Passion to Profession
Wornden Ly
Wornden, a Business Communication major who graduated in 2019, chose a variety of coursework and student activities that fit his interests and passions.
Read Wornden's Story

Communication News

 

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Students interviewing someone for a Business Communication class.
Which communication program is your best fit?
Stevenson’s communication programs offer different focus areas to help students craft their path to their desired interests and potential career. So, what’s the difference between Business Communication and Communication Studies at Stevenson?
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