Communication News

Our SU Business Communication alumni are checking in on LinkedIn with messages of positivity and optimism. Take a look!

Business Communication senior Emma Rose Adams recently received word that she was accepted at two of her top choices for graduate school.  Laboratory Institute of Technology College (LIM) has been focusing on the business of fashion since 1939. The school is located near 5th Avenue on East 45th Street in Manhattan, a perfect location since NYC is one of the premier fashion capitals of the world.

Emma also heard from the Parsons School of Design where she was not only accepted, but also awarded a Dean's Merit Scholarship. Parsons, located in New York City on 12th Street, partners with Louis Vuitton, Braccalini, Bulgari, Chanel, Christian Dior, and Li Ning for student experiences. Now it may be time to choose one! Congrats, Emma! (Photo from gomustangsports.com)

Looks like Business Communication major Isabella Maxey has been busy at her internship with Edie Brown & Associates, a premier public relations firm in Baltimore.

Prior to the closure of large-venue sites, Isa was busy at Baltimore's Royal Farms Arena preparing for the annual Monster Jam! Here she takes a photo with the Arena's public relations and events staff, as well as with her mentor, Edie Brown. Isa bundled up is at far right, and Edie is third from the left. (Photo from LinkedIn)

According to Linked In, at left are the top in-demand skills for the workplace. Notice that nearly all of them are directly applicable to the curriculum in the Business Communication and Comm Studies majors!

But according to a July article in Techwell by Owen Gotimer, we must stop referring to these skills as "soft." These soft skills really aren’t so soft after all. Why not?

1. "Soft skills are hard to learn.

2. Soft skills require continuous improvement.

3. Soft skills are transferable. 

4. Soft skills will distinguish man from machine.

5. Soft skills are the focal point of agile."

These are important human skills that are demanded of the successful employee - so let's stop calling them "soft."