
1. The Choice Factory: 25 Behavioural Biases that Influence What we Buy by Richard Shotton
2. YouTube Growth Hacking by Jeff Abston
3. Everybody Writes by Ann Handley
4. Storynomics: Story-driven Marketing in a Post-advertising World by Robert McKee and Tom Gerace
5. Crushing It: How Great Entrepreneurs Build Their Business and Influence—And How You Can Too by Gary Vaynerchuk
7. Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
8. When: The Scientific Secrets of Perfect Timing by Daniel H. Pink
9. Non-Obvious 2018: How to Predict Trends and Win the Future by Rohit Bhargava