Senior Mark Panneton, shown on the left on the photo, has been working at Videology in Baltimore's McHenry Row under the mentorship of John Rogers, the senior vice president of media partnerships, shown here with Mark. Videology, an 8-year-old company, uses "global, market-leading technology and enables their customers to manage, measure and optimize digital video and TV advertising to achieve the best results in today fast-moving media landscape," according to the company's website. Mark's work is technical in nature and provides a significant piece of research for the company.