Senior Lexi Cohen (on the right in the photo), who is interning at CareFirst/Blue Cross Blue Shield in Owings Mills, has been learning the ropes of social media marketing under the mentorship of Dianne Henderson, the Social Media Marketing Strategist in the Strategic Marketing department. Lexi works on composing content for social media channels, primarily LinkedIn, comparing what she writes with that of other peer Blues plans. Various meetings with the CareFirst design team, sponsorship, and branding and advertising folks helps her get a better understanding of what content is needed as she works.