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Congratulations to Business Communication associate professors Leeanne Bell McManus and Chip Rouse for their chapter in a recently released textbook on integrated marketing communication published by Rowman and Littlefield/Lexington Books. Their chapter focuses on ways that integrated marketing communication impacts the field of event planning. The text is edited by Jeanne M. Persuit (UNC-Wilmington) and Christina L. McDowell (University of Alaska-Anchorage).
We heard from Business Communication alum Michelle Larkin, who writes to us from Orlando about her most recent promotion:
"I found my way over to the Disney Corporate Alliance team supporting runDisney races as a permanent coordinator. We work as the go-between with our corporate sponsors and runDisney. On a normal day, I might have a brainstorming session with a company like Coca Cola about what cool things they could do at the next race or a logistic-focused event meeting with our runDisney partners. During my first week, our team flew out to Disneyland in California to work the Disneyland Half Marathon! I got to see a race firsthand from a Corporate Alliance standpoint and jump right into my new job.