Congratulations to Business Communication associate professors Leeanne Bell McManus and Chip Rouse for their chapter in a recently released textbook on integrated marketing communication published by Rowman and Littlefield/Lexington Books. Their chapter focuses on ways that integrated marketing communication impacts the field of event planning. The text is edited by Jeanne M. Persuit (UNC-Wilmington) and Christina L. McDowell (University of Alaska-Anchorage).
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1-877-468-6852