Create your brand. Craft your career.
BACHELOR OF SCIENCE OR BACHELOR OF ARTS
Earn a strategic communication degree designed for business success. Courses in communications, business, writing, design, and technology will give you the skills and knowledge necessary for success in an increasingly diverse and dynamic workforce. You will learn to listen to, appreciate, and empathize with all voices and perspectives. With a degree in Business Communication, you will be a person who can strategize communications and connect with a myriad of individuals and audiences.
Graduates of the Business Communication program will:
- Apply communication concepts, theories and practices to diverse contexts and audiences.
- Assess competency of communication practices in personal and professional settings.
- Generate creative solutions to ethical and professional problems through critical thinking and collaborative interaction.
- Synthesize knowledge and skills in communication, business, writing, and design in professional contexts outside the classroom.
- Interpret diverse perspectives and advocate with empathy for oneself and others.
Start Your Career Before Graduation
Our Business Communication major will position you to begin working immediately upon graduation in public relations, marketing, event planning, social media, and corporate communications. Learn how Kait Kirkwood (Business Communication ’17) turned her degree and other campus experiences into a job at a media giant.
Study Business Communication at Stevenson
Career Opportunities
Career Paths for Business Communication Majors
As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. Graduates of our Business Communication program embark on many rewarding career choices, including:
- Marketing/Design Account Manager
- Public Relations Specialist
- Social Media Coordinator
- Event Planner
- Event Coordinator
- Corporate Communications
- Sports Communication
- Advertising
- Community Relations
Curious about internships and job placement after you graduate? Visit our Office of Career Services.
Courses
The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Specific pre- and co-requisites for each course are listed in the course descriptions.
Major Requirements
| FYS 100 | First Year Seminar |
Communication Core Required Courses - (31 Courses)
| CM 101 | Public Speaking |
| CM 115 | Interpersonal Communication |
| CM 205 | Communication Ethics |
| CM 211 | Intercultural Communication |
| CM 255 | Small Group Communication |
| CM 260 | Business and Professional Communication |
| CM 270 | New Media Communication |
| CM 290 | Internship Preparation |
| CM 310 | Conflict Resolution and Negotiation |
| CM 390 | Organizational Communication |
| CM 401 | Senior Internship |
Business Core Required Courses - (16 Courses)
| MATH 136 | Introduction to Statistics |
| MGT 204 | Principles of Management |
| MKT 206 | Principles of Marketing |
| MKT 311 | Consumer Behavior |
| MKT 336 | Integrated Marketing Communication |
Design Core Required Courses- (9 Credits)
| GDES 125 | Fundamentals of Digital Media |
| GDES 270 | Introduction to Corporate Communication Design |
| PHOTO 141 | Basic Digital Photography |
Technology Core Requirements - Choose 6 credits from the following
| ENG 256 | Fundamentals of Digital Media |
| GDES 208 | Web Design I |
| IS 135 | MS Office Applications |
| IS 260 | Presentation Theory and Application |
Writing Core Options - Choose 12 Credits (ALL classes also serve as approved electives)
| CM 253/ENG 253 | Journalism I |
| CM 254/ENG 254 | Journalism II |
| CM 303/ENG 303 | Feature Writing |
| CM 304/ENG 304 | Magazine Writing and Publishing |
| CM 305/ENG 305 | Journalism Practicum |
| CM 314/ENG 314 | Public Relations Writing |
| CM 323 | Writing for the Web |
| ENG 224 | Introduction to Creative Writing |
| ENG 324 | Creative Writing: Non-Fiction |
Program Elective Options - Choose 9 Credits
| CM 120 | Human Communication |
| CM 265 | Event Planning and Publicity |
| CM 275 | Principles and Practices of Public Relations |
| CM 300 | Advanced Public Speaking |
| CM 305/ENG 305 | Journalism Practicum |
| CM 380 | The Advertising Campaign |
| CM 402 | Special Topics in Communication |
| ENG 225 | Topics in Creative Writing |
| ENG 381 | Themes in Literature |
| FMI 101 | Cinema I: Storytelling |
| FMI 102 | Cinema II: Continuity |
| FMI 204 | Broadcast Production |
| MGT 204 | Principles of Management |
| MGT 235 | Introduction to Sports Management |
| MKT 307 | Market Research |
| MKT 315 | Sports Marketing |
| MKT 316 | Principles of Negotiation and Sales |
| MKT 325 | International Marketing |
Explore our academic catalog for a full listing of courses, course descriptions, suggested course sequences, and more.
Tracks and Minors
Minor
A minor in Communication is available. All course prerequisites must be met to be eligible to take the selected course for a minor. Please see an academic advisor for more information. Specific information regarding minor requirements may be found in the Academic Information section of the catalog.
BS/MS Option
The BS/MS option is available for students majoring in Business Communication who wish to combine their bachelor’s coursework with work toward a master’s degree in one of Stevenson’s graduate programs. Students choosing this option may earn their master's degree in as little as one year after their bachelor's degree. Interested students must formally apply for entrance into a BS/MS option in their junior year. Once admitted into this program, students develop an educational plan in consultation with their undergraduate and graduate advisors. A master's degree in Communication Studies is available. For more information on this program, see the Stevenson University Online Catalog.
Meet Our Students & Alumni
Undergraduate Admissions
Owings Mills Campus
Garrison Hall North, Second Floor
1-877-468-6852