Build a Brand. Tell a Story.


Provides students with the powerful skills and communication strategies necessary to build brands and tell the stories of individuals and organizations. Businesses need people who can influence perceptions, strategically communicate goals and objectives, and create the messages they want to share. In this program, you will earn a strategic communication degree designed for success in fields like public relations, social media management, and event planning. With courses in communication, business, writing, and design, you will be equipped to succeed in diverse and dynamic industries.

Graduates of the Business Communication program will:

  • Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
  • Demonstrate competency in the various forms of business and public writing.
  • Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
  • Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
  • Apply principles of publication design and layout by employing both Mac and PC software programs in business applications.
  • Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
  • Complete an internship that satisfies employer and program expectations.

The Mill Experience

Stevenson’s Student-Run Design and Communications Agency

The Mill Agency at Stevenson University provides an opportunity for students to work with clients in a collaborative student-driven environment. School of Design majors interact and work on communication and design solutions to meet clients’ needs while collaborating in an agency setting. Students use design thinking to execute professional solutions through research, discussion, iterative making, and formal presentations.

Students at in-house design agency

Exceptional Experiences

The Mill, an in-house, student-run design agency, gives students direct experience in working with clients as part of an integrated marketing communication agency. Students develop communications strategies and learn to understand clients’ needs.

Study Business Communication at Stevenson

Career Opportunities

Career Paths for Business Communication Majors

As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. Graduates of our Business Communication program embark on many rewarding career choices, including:

  • Marketing/Design Account Manager
  • Public Relations Specialist
  • Social Media Coordinator
  • Event Planner
  • Event Coordinator
  • Corporate Communications
  • Sports Communication
  • Advertising
  • Community Relations
  • Web Content Writer/Blogger
  • Journalist/Writer

Curious about internships and job placement after you graduate? Visit our Office of Career Services.


The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100First Year Seminar1 credit

Communication Core Required Courses – (28 credits)

CM 101Public Speaking3 credits
CM 115Interpersonal Communication3 credits
CM 211Intercultural Communication3 credits
CM 205Communication Ethics3 credits
CM 255Small Group Communication3 credits
CM 270New Media Communication3 credits
CM 290Internship Preparation1 credit
CM 310Conflict Resolution and Negotiation3 credits
CM 390Organizational Communication3 credits
CM 401Internship

Variable credits; minimum 3 credits required

CM 490Communication Capstone3 credits

Business Core Required Courses – 12 credits

MGT 204Principles of Management3 credits
MKT 206Principles of Marketing3 credits
MKT 311Consumer Behavior3 credits
MKT 336Integrated Marketing Communication3 credits

Writing Core Options – Choose 9 credits – ALL classes also serve as approved electives.

CM 253/ENG 253Journalism I3 credits
CM 254/ENG 254Journalism II3 credits
CM 303/ENG 303Feature Writing3 credits
CM 304/ENG 304Magazine Writing and Publishing3 credits
CM 305/ENG 305Journalism Practicum3 credits
CM 314/ENG 314Public Relations Writing3 credits
CM 323Writing for the Web3 credits
ENG 224Introduction to Creative Writing3 credits
ENG 324Creative Writing: Non-Fiction3 credits

Design Core Required Courses – 9 credits

GDES 125Fundamentals of Digital Media3 credits
GDES 270Introduction to Corporate Communication Design3 credits
PHOTO 141Basic Digital Photography3 credits

Technology Core Requirements – Choose 3 credits from the following.

ENG 256Introduction to Digital Publishing3 credits
GDES 208Web Design I3 credits
IS 135MS Office Applications3 credits
IS 260Presentation Theory and Application3 credits

Program Elective Options – Choose 6 credits

CM 120Human Communication3 credits
CM 236Communication Writing and Research3 credits
CM 260Business and Professional Communication3 credits
CM 265Event Planning and Publicity3 credits
CM 275Principles and Practices of Public Relations3 credits
CM 300Advanced Public Speaking3 credits
CM 380The Advertising Campaign3 credits
CM 402Special Topics in Communication3 credits
CM 445Communication and Leadership3 credits
ENG 225Topics in Creative Writing3 credits
ENG 381Themes in Literature3 credits
FMI 101Cinema I: Storytelling3 credits
FMI 102Cinema II: Continuity3 credits
FMI 204Broadcast Production3 credits
MGT 224Principles of Entrepreneurship3 credits
MGT 235Introduction to Sport Management3 credits
MKT 307Market Research3 credits
MKT 315Sports Marketing3 credits
MKT 316Principles of Negotiation and Sales3 credits
MKT 325International Marketing3 credits
SOD 395The Mill – Design Center3 credits

Other courses as approved by advisor and department chair/coordinator/associate dean.

Explore our academic catalog for a full listing of courses, course descriptions, suggested course sequences, and more.

Minors and Other Options

Minor in Communications

A minor in Communication is available. Please contact the department chair for more information.

Minors at Stevenson

BA Option

Students also have the option of completing a Bachelor of Arts degree in Business Communication. The student must fulfill all SEE requirements, program requirements, and complete two semesters of a foreign language from the point of placement or completion of 202 level

BS/MS Option

The BS/MS option is available for students majoring in business communication who wish to combine their bachelor’s coursework with work toward a master’s degree in one of Stevenson’s graduate programs. Students choosing this option may earn their master’s degree in as little as one year after their bachelor’s degree. Interested students must formally apply for entrance into a BS/MS option in their junior year. Once admitted into this program, students develop an educational plan in consultation with their undergraduate and graduate advisors. A master’s degree in communication studies is available. For more information on this program, see the Stevenson University Online Catalog.

Meet Our Students & Alumni

Passion to Profession

Wornden Ly

Wornden, a Business Communication major who graduated in 2019, chose a variety of coursework and student activities that fit his interests and passions.

Communication News

Over the last month, there has been a lot of news coming from Stevenson's Communication alums! Our department is thrilled to see our graduates thriving in their fields.

Communication's very own Lauryn Davis is one of the people thanking donors for supporting our students and for their committed philanthropy. Along with Dr.

Comm alum Julia Tucker ('14 undergraduate degree, '15 graduate degree), known to many for singing the The Star-Spangled Banner at Mustang Stadium, Camden Yards, and at other events, will be singing backup for Sarah Brightman .

All News

Which Communication program is your best fit?

Stevenson’s communication programs offer different focus areas to help students craft their path to their desired interests and potential career. So, what’s the difference between Communication Studies and Business Communication at Stevenson?

Have a Question?

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Undergraduate Admissions
Owings Mills Campus
Garrison Hall North, Second Floor