Congratulations to Dr. Kerry Spencer who was awarded an SU Seed Grant based on her research on Young Adult literature. Here is how she describes her project:
My work considers the way book marketing functions both independently and dependently from book content in the US Young Adult (YA) market. Marketing for YA literature is particularly complicated because the parties buying books are not usually the same as the ones reading them. By mathematically/inductively establishing the effect of YA book marketing on book sales, the effect of book content on sales can be analyzed; such analysis typically uncovers demographic-related implicit bias with works by POC and women disproportionately affected by lower levels of marketing.