On Wednesday, April 17th, Digital Marketing major Danielle J. Panto was awarded the Geraldine and Sam Dell Scholarship at the 11th Annual Award Reception at Rockland Banquet Hall.
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Digital Marketing major Emelia Weir published an article for Sass Magazine in Frederick, MD as part of her internship with the magazine. Emelia's article can be read here: Becoming a Resilient Woman
Emelia is currently doing a semester long internship with Sass where in addition to researching and writing articles, she assists with managing and creating content for their social media campaigns.
Emelia states that she has been using many of the skills she learned in MKT 320 - Social Media Marketing including making editorial calendars, creating email marketing campaigns, and creating Facebook and Instagram posts. She's also implementing many of the other skills she learned in marketing classes at Stevenson including search engine optimization (SEO), market research, integrated marketing communications, and content creation.
She loves her internship and is confident that she chose the right career path. Congrats Emelia! Keep up the great work!
Senior Digital Marketing and Theatre major Jack Rizzo recently wrote the first student feature article for En Root, the monthly newsletter from OutGrowth, a local non-profit organization founded by Anna Fitzgibbon that links students with local farmers to provide experiential learning opportunities for college students. Read Jack's article here.
Dr. Takisha Toler, Assistant Professor of Marketing, hosted over 70 minority marketing faculty from across the US at the 10th annual Marketing Ethnic Faculty Association (MEFA) conference and gala in Boston, Mass. MEFA’s mission is to promote the professional/career development of under-represented ethnic faculty in marketing and related business disciplines.
With the primary goal of providing a supportive networks to individuals of African American, Hispanic and Native American heritage, MEFA is based on shared teaching, research or other professional interests in the field of marketing. Dr. Toler has served as president of MEFA for the past three years and works to foster greater awareness and appreciation of racial, ethnic and cultural diversity in Business Schools and other higher education institutions within the US and abroad.
Dr. Takisha Toler's Integrated Marketing Communications (IMC) class gave a marketing and branding presentation to Madeline Yates, the Executive Director of Campus Compact Mid Atlantic, a non-profit organization focusing on institutional participation in academic-based public service and civic engagement programs The class conducted research, created a new logo, tagline, marketing campaign, social media strategies, video, and presentation materials to assist CCM-A in raising awareness for their organization.