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Brown School of Business and Leadership

Keyword: digital marketing

On Wednesday, April 17th, Digital Marketing major Danielle J. Panto was awarded the Geraldine and Sam Dell Scholarship at the 11th Annual Award Reception at Rockland Banquet Hall. 

BSOBL 11th Annual Dell Scholarship Award Reception  

Digital Marketing major Emelia Weir published an article for Sass Magazine in Frederick, MD as part of her internship with the magazine. Emelia's article can be read here: Becoming a Resilient WomanSass magazine

Emelia is currently doing a semester long internship with Sass where in addition to researching and writing articles, she assists with managing and creating content for their social media campaigns.

Emelia states that she has been using many of the skills she learned in MKT 320 - Social Media Marketing including making editorial calendars, creating email marketing campaigns, and creating Facebook and Instagram posts. She's also implementing many of the other skills she learned in marketing classes at Stevenson including search engine optimization (SEO), market research, integrated marketing communications, and content creation.

She loves her internship and is confident that she chose the right career path. Congrats Emelia! Keep up the great work!

 

Digital Marketing major Vaniah C. Hall was named the Sigma Beta Delta Fellowship Award recipient for 2018. Vaniah will graduate in May of 2019.

According to the Sigma Beta Delta website, Sigma Beta Delta is an International Honor Society for Business, Management and Administration whose mission is to encourage and recognize scholarship and accomplishment among students of business, management and administration, and to encourage and promote aspirations toward personal and professional improvement and a life distinguished by honorable service to humankind. 

Sigma Beta Delta was established to honor students who have attained superior records in business programs in schools and colleges with regional accreditation.

The Brown School of Business and Leadership Second Annual Student Showcase was held on November 29th 2017, in the Rockland Banquet Room. Students majoring in Accounting, Business Administration, Digital Marketing, and Information Systems displayed posters and discussed their projects with attendees.

Brown School of Business Second Annual Student Showcase  

In a highly competitive market where hiring managers and HR departments are receiving hundreds of applications daily, how can a recent graduate stand out with an 8.5 x 11 sheet of paper, a.k.a “the resume?”  

The reality is that graduating students must consider different ways to present themselves online. Here at the Office of Career Services, we talk frequently about the importance of building a professional brand in-person and online. Simply put, students who can tell their story and weave it into their professional goals are more likely to land a job right out of school.

The Marketing program here at Stevenson is trying to answer that exact question by asking students to think differently about what a professional brand is, and how they can create unique and interesting ways to stand out. Takisha Toler, Assistant Professor for Marketing and Business Administration, asked her class to build a digital resume that could be hosted on their website, LinkedIn profile, or sent as a link to a recruiter along with the traditional resume.

Students chose to build their presentations with many tools including PowerPoint and Prezi. Some even created their own videos.

They were given the following guidelines:

  •     present an overview of skills;
  •     highlight interests outside of the classroom;
  •     consider reflecting the cultural fit that best matches their career interests;
  •     choose music without lyrics that sets the appropriate mood for the visual story;
  •     and end the presentation with social media and contact information.

Once the students finalized their visual stories, R2integrated’s Digital Marketing team came to the classroom for the student presentations to critique the digital resumes and give feedback to students about what could be improved.

The exercise gave students the opportunity to put together their discipline expertise to build their professional brand, learning to tell their own story. Hearing feedback directly from industry experts was invaluable to the process as they got to experience firsthand from a hiring manager how the choices they made in their presentation could negatively and positively affect an employer’s perception of a candidate during the hiring process.

Stay tuned for the next blog post showcasing student work.

Posted by Jennifer Marin

 
 
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