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Business Communication

Expand Your Career Horizon

Prepare for a range of opportunities in event planning, media, advertising, PR, publishing, and marketing.

  • Program Overview

    All organizations need someone who can communicate clearly and persuasively.

    Can you see yourself being that person? If you have an interest in working in event planning, media, advertising, public relations, publishing, or marketing, Stevenson's B.S. in Business Communication can teach you the essential knowledge, skills, and critical-thinking ability to position you for success in one of these careers-and more.


    In Stevenson's Bachelor of Science in Business Communication program, adult students can start, advance, or change to a career in event planning, media, advertising, public relations, publishing, or marketing. You'll take traditional business courses along with courses in communication, writing, publication, information technologies, video, photography, and design. You'll also learn business principles and functions and develop oral and written presentations using information technologies, video, photography and graphics. Our students use teamwork to plan, solve problems, and produce results in a timely fashion-exactly the kind of skills today's employers are looking for.

    Most courses are offered either online in an eight-week format or in an eight-week hybrid format where students meet one night per week. Some courses are offered in a 16-week online format while some courses must be completed on campus. The B.S. to M.S. option is available for students majoring in Business Communication who wish to combine their bachelor's coursework with work for a master's degree in one of Stevenson's graduate programs.

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  • Courses


    Course Schedule 2015-16

    Download the PDF below to view the courses scheduled through fall 2016.

    Course Schedule

    In addition to completing the University's Core Curriculum, students in Business Communication will complete the following courses:

    Major Requirements

    • CM 101 Public Speaking
    • CM 115 Interpersonal Communication
    • CM 211 Intercultural Communication
    • CM 260 Business and Professional Communication
    • CM 290 Business Communication Internship Preparation
    • CM 390 Organizational Communication
    • CM 401 Senior Internship
    • ENG 253 Journalism I
    • ENG 254 Journalism II
    • IS 124 Introduction to Computer Graphics
    • IS 134 MS Windows and Office Applications
    • MGT 204 Principles of Management
    • MKT 206 Principles of Marketing
    • Four of the following courses:
      • CM 223 Writing for the Web
      • CM 255 Small Group Communications
      • CM 265 Event Planning and Publicity
      • CM 270 New Media Communication
      • CM 275 Principles and Practices of PR
      • CM 310 Conflict and Negotiation
      • CM 375 Junior-level Internship
      • CM 380 The Advertising Campaign
      • CM 402 Special Topics in Communication
      • IS 260 Presentation Theory and Application
      • VCD 370 Relationship of Business & Design
    • VID 107 Fundamentals of Video
    • PHOTO 141 Digital Photography

    Secondary Requirements

    • ACC 215 Financial Accounting
    • IS 135 Advanced MS Office Applications
    • MATH 140 Basic Statistics*
    • VCD 270 Introduction to Corporate Communication Design*
    • Two of the following courses:
      • CM 303 Feature Writing
      • CM 304 Public Relations Writing
      • CM 305 Newspaper Practicum (Take twice to count for one course)
      • CM 314 Magazine Writing and Publishing
    • Three of the following subjects/courses:
      • Management
      • Marketing
      • Economics
      • Finance
      • International Business
      • LAW 208 Business Law
      • LAW 345 Sports Law
      • LAW 380 Mediation and Negotiation

    *Course also fulfills a core requirement

    Note: Not all elective courses are currently offered in an accelerated format.

  • Admission Requirements

    Admission Requirements

    • Completed online application.
    • Two years of professional work experience.
    • Official college transcripts from each college previously attended.
    • At least 15 transferable credits with a minimum cumulative GPA of 2.5.
  • Faculty



    Leeanne M. Bell, Ph.D. (2007)
    Assistant Professor, Business Communications
    B.A., University of Pittsburgh
    M.A., West Virginia University
    Ph.D., Duquesne University

    Deric M. Greene, Ph.D. (2004)
    Associate Professor, Business Communications
    B.S., James Madison University
    M.A., Norfolk State University
    Ph.D., Howard University

    Heather E. Harris, Ph.D. (2003)
    Professor, Business Communications
    B.A., Concordia University
    M.A., Howard University
    Ph.D., Howard University

    Mary Elizabeth (Chip) Rouse (1984)
    Chair and Associate Professor, Business Communications
    B.A., Western Maryland College
    M.Ed., Loyola College in Maryland
    M.A., University of Maryland, College Park

    Stephanie L. Verni (2000)
    Assistant Professor, Business Communications
    B.S., Towson University
    M.S., Towson University
    M.F.A., Maryland Institute College of Art

  • Tuition & Fees

    Tuition & Fees

    Part-time tuition (per credit): $495
    Fees (per semester): $125

    If you have earned an Associate's Degree from a Maryland community college, please contact us at 1-877-531-7118 to determine if you are eligible for a tuition discount.

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Need to speak with faculty or students to help with your program choice? We have Saturday Information Sessions throughout the year where you will learn how a Stevenson program can help your career.

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