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Complete Your Profile
Your profile is a summary of your professional experience, interests, and capabilities. Prospective employers may turn to your LinkedIn profile in response to your application or as they look for potential candidates. Take the following steps to create a professional profile:
- Upload your resume; share your experience and education.
- Choose a professional photo.
- Craft a profile headline.
- Write a succinct summary.
- Share your work: writing, art, etc.
- Collect recommendations.
- Be sure to proofread.
Once you complete your profile, you should build your “connections." Consider connecting your Stevenson classmates, work colleagues, clients and your personal network of family and friends. Maintain your connections and learn who in your network works for organizations of interest to you. When building connections, be sure to personalize your invitations to connect.
- Example: “Hi Dave, I enjoyed meeting with you at the ABC Conference. I’d love keep in touch and connect with you here on LinkedIn. Best, Mary.”
Expand Your Network
Grow and engage your network with LinkedIn groups. LinkedIn groups allow you to connect with like-minded people, professional organizations, alumni, and causes that interest you. Use groups to identify and engage in trending topics, follow influential people, and search for career opportunities. Researching companies is another great way to grow your network. Following companies can help you identify contacts for informational interviews and learn about news and job openings.
Building a Strong LinkedIn Profile
- Use keywords in your summary statement. Many employers search by keyword, so use keywords—technical terms and skills—from your field. Not sure what your best keywords are? Find profiles of people who hold the job you’d like to get and see which keywords they use.
- Write short text. Describe your skills and abilities in short bursts of keyword-rich text. Use bullets to separate information.
- List all your experience. LinkedIn, like other social media, helps you connect with former colleagues and networking contacts who may be able to help you find a job opportunity. It also gives an employer searching to fill a job a description of your expertise.
- Ask for recommendations. Collect a recommendation or two from someone at each of the organizations where you’ve worked. Don’t forget to get recommendations for internships you’ve completed.
- Refresh your news. Update your status about major projects you’ve completed, books you’re reading, and professional successes you’ve had, at least once a week. This lets your professional contacts know what you are doing and serves as a sign of activity for potential employers.
(Courtesy of the National Association of Colleges and Employers)