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Professional Know-How refers to how you will consolidate information. You will pull everything you know about yourself and what you have learned into a professional brand that you will use in your online presence, resumes, interviews, and networking.
Professional Brand Development
Consistency in all of your job search materials and how you communicate your message is part of developing your professional brand. These materials then become your promotional message portraying the image you wish to present to your network and employers.
A resume is a marketing tool used to sell yourself to a company or organization. It describes your strengths, achievements, experience, and capabilities. A resume does not contain negative information or potential weaknesses. A potential employer should read resume and think, “I want to meet this person.” The main purpose of a resume is to obtain an interview.
Job Search Strategies
In the current job market, finding a job is a lot more involved than it used to be. With social media and other resources available to both employers and job seekers, your job search should be a strategic process. This process has several necessary components that one must take in order to expediting an efficient and effective search. Many people do not know all of the steps involved and hurry through the process by writing a generic resume and sending it out to as many job postings as possible in hopes for a quick response. However, research shows that this method may not be the most advantageous means of finding a job as several factors in this search method slow the process. In addition, statistics show that employers and job seekers have different approaches in the employment process.
Networking is an essential component in accelerating your job search. Build a network of connections by identifying the people you know (your primary connections) both personally and professionally. Add to your network by utilizing your primary connections to obtain secondary connections to people that they know that may be to assist you in your search. Primary connections can be personal or professional and include individuals such as: family, friends, co-workers, neighbors, teachers/professors, supervisors, etc. When utilize your networking connections, think outside of the box. They can provide more than just job leads. They can help provide inside information on companies; names of individuals, recruiters and hiring managers; industry information, and other career options.
Career Services offers a wide variety of employer services designed to facilitate employer access to students and alumni:
- Career Fairs
- On-Campus Interviews with Companies
- Organizational Information Sessions
- Networking Seminars
- Discipline Specific Networking Events
Interviewing is a conversation that utilizes your persuasion and communication skills to demonstrate your personality, knowledge, skills, abilities, and fit to an organization. Organizations employ different kinds of interview formats and questions to find their perfect candidates. The interview process varies from company to company. Through a series of meetings and questions, the interviewers are trying to ascertain whether you are the best “fit” for their company and the position. You may speak with multiple human resources representatives, managers, and/or potential co-workers. Interviews may be held over the phone, via video, or in person. It is helpful to understand what to expect during each stage of the candidate screening. Ask the employer about the structure of the interview and who you will be interviewing with so that there are no surprises.
Before starting your job search, it's a good idea to do a thorough self-assessment. Be prepared to discuss your marketable traits and qualities. Throughout the interviewing process, be sure to give examples that demonstrate which ones apply to you.
Salary Negotiation is a means of establishing your worth to your future employer and winning the position over the competition. You should establish a negotiation strategy to prepare you in presenting your impression on the company. Successful negotiation requires knowing what you must have, what you would like to have and what you are willing to accept. Knowing job market value of your position is helpful in determining a salary range.
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