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Marketing

Connect organizations visually and technologically to the world.

Most businesses today seek employees who can leverage the power of marketing via mobile devices, social networks, design, and the Web. Put yourself on a rapidly emerging career path with Stevenson's degree in Marketing.

  • Overview

    Overview

    Bachelor of Science

    Stevenson's Bachelor of Science in Marketing is designed to meet the needs of today's employers. SU's Marketing program will teach you the interdisciplinary principles of marketing, business information systems, and visual communication, giving you the skills to exceed the expectations of employers. Stevenson's program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Marketing major connect with current, real-world digital marketing scenarios.

    What Will You Learn?

    Coursework in the Marketing program gives you a foundation to succeed in today's online world of marketing communications.

    • Gain proficiency in digital media/advanced Web design and production.
    • Navigate contemporary and emerging E-collaboration and social networking platforms.
    • Understand the fundamentals of digital media and human-computer interaction.
    • Develop a deeper understanding of strategic marketing, integrated marketing communications, the role of marketing research, and new media communication.

    A complete listing of learning objectives for the Marketing program can be found in our Academic Catalog.
    Learning Objectives

    Why Study Marketing?

    Stevenson's Marketing program can help you connect with today's new and emerging careers, such as:

    • Social media marketing
    • Digital marketing management
    • Viral marketing
    • Electronic customer management
    • Electronic-based customer researcher
    • Web marketing, writing, and analytics
    • Search engine marketing and optimization management
  • Courses & Requirements

    Courses and Requirements

    The courses listed below are required for the completion of the bachelor's degree in Marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

    Specific pre- and co-requisites for each course are listed in the course descriptions.

    Major Requirements

    FYS 100 First Year Seminar 
    ACC 140 Financial Accounting
    ACC 141 Managerial Accounting
    EC 201 Principles of Macroeconomics
    EC 202 Principles of Microeconomics
    IS 135 MS Office Applications
    IS 201 Management Information Systems
    MATH 136 Introduction to Statistics
    MKT 204 Principles of Management
    MKT 20 Principles of Marketing
    MKT 208 E-Marketing
    MKT 210 Strategic Marketing Communication
    MKT 300 Marketing Management
    MKT 307 Market Research
    MKT 311 Consumer Behavior
    MKT 320 Social Media Marketing
    MKT 325 International Marketing
    MKT 336 Integrated Marketing Communication
    MKT 417 Senior Business Internship 
    MKT 430 Marketing Capstone Seminar

    Nine credits (three courses) from the following list:

    Select 9 credits (three courses) from the following list. GDES 125, GDES 208, GDES 270, GDES 308, IAD 380IAD 381INBUS 201INBUS 315/MGT 315INBUS 430MGT 224MGT 235MKT 315MKT 316MKT 330, and MKT 410

    Last Updated: 06/25/2018

  • Tracks & Minors

    Tracks and Minors

    Minors

    A minor in marketing is available. Business Administration majors may minor in marketing but may only use two marketing courses from the major requirements for Business Administration to count toward the minor. Please see an academic advisor for more information. General guidelines regarding minors may be found in the Minors section of the catalog.

    Last Updated: 06/25/2018

Blog

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What Can You Do With This Degree?

Graduates of our Marketing program embark on many rewarding career choices, including:

• Social Media Marketer
• Digital Marketing Manager
• Viral Marketer
• Electronic Customer Management
• Electronic-Based Customer Researcher
• Web Marketer/Web Writer
• Search Engine Marketing and Optimization Manager
• Electronic Display Advertiser

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

career services