Take Fashion from the Runway to the World
BACHELOR OF SCIENCE
Advance your career in fashion with a business-focused mindset. At Stevenson, your classes in marketing, management, art, and fashion provide you with a foundation in the essential aspects of fashion – all while discussing its impact on society, culture, and business. Additionally, you’ll collaborate with major brands and local retailers – or take advantage of study abroad opportunities – to gain experience even before entering the workforce.
Want to go the extra mile? Our Bachelor’s to Master’s Option allows you to graduate with a master’s in as little as five years.
Graduates of the Fashion Merchandising program will:
- Analyze, develop, construct, and execute effective marketing strategies for a specific fashion or retail operation.
- Demonstrate a thorough understanding of consumer behavior and choose appropriate professional techniques in the display and sales of fashion and retail goods.
- Identify and interpret style and retail trends as they relate to fashion and retail cycles as well as targeted consumer markets.
- Interpret, assess, and respond to economic and market factors that affect consumer fashion and retail demand.
- Select appropriate solutions utilizing a working knowledge of specific areas of domestic and international marketing, management, and law as they relate to the business operations of fashion and retail merchandising.
- Employ sophisticated personal communication and technology skills to enhance job effectiveness.
The First of Its Kind in Maryland
Stevenson University’s Bachelor of Science in Fashion Merchandising is the first program of its kind in Maryland. The program prepares students for careers in marketing and merchandising for the apparel and retail industries.
Stevenson Fashion Merchandising
Career Connections
Internship Placements
- Aldo Shoes
- French Connection USA
- Galette Children’s Apparel
- Nordstrom
- Stila Cosmetics
Top Employers
- Anthropologie
- Coach
- Nike
- Swarovski
- The Children’s Place
Graduate Opportunities
- University of
Massachusetts Amherst - Stevenson University
Career Pathways
- Account Executive
- Buyer
- Merchandise Coordinator
- Merchandise Planner/Allocator
- Showroom Manager
Fashion in Forward Motion
Ashliegh Genece
Fashion Merchandising Major / Marketing Minor
As a fashion merchandising major and marketing minor, Ashliegh has gained a wide scope of takeaways tailored to her future career: from retail math and business writing to presentation skills and industry knowledge.
Study Fashion Merchandising at Stevenson
Courses
The courses in the preview below are required for completion of the bachelor’s degree in Fashion Merchandising. Students must complete all remaining major requirements in addition to the Stevenson Educational Experience (SEE) courses.
Course Preview
| ACC 215 | Survey of Accounting | 3 credits |
| FDES 200 | Textiles | 3 credits |
| FMER 210 | Fashion and Culture | 3 credits |
| FMER 223 | The Business of Fashion | 3 credits |
| FMER 323 | Fashion Product Merchandising | 3 credits |
| FMER 340 | Merchandise Sourcing and Logistics | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
Academic Catalog
Explore our academic catalog for a full listing of courses, course descriptions, and suggested course sequence for Stevenson’s Fashion Merchandising program.
| FYS 100 | First Year Seminar | 1 credit |
| ACC 215 | Survey of Accounting | 3 credits |
| EC 202 | Principles of Microeconomics | 3 credits |
| FDES 200 | Textiles | 3 credits |
| FDES 274 | History of Fashion | 3 credits |
| FMER 210 | Fashion and Culture | 3 credits |
| FMER 223 | The Business of Fashion | 3 credits |
| FMER 290 | Internship Preparation | 1 credit |
| FMER 315 | Writing for Fashion | 3 credits |
| FMER 320 | Fashion Retailing | 3 credits |
| FMER 323 | Fashion Product Merchandising | 3 credits |
| FMER 340 | Merchandise Sourcing and Logistics | 3 credits |
| FMER 360 | Visual Merchandising | 3 credits |
| FMER 390 | Internship | 3 credits |
| FMER 430 | Fashion Merchandising Capstone | 3 credits |
| GDES 125 | Fundamentals of Digital Media | 3 credits |
| INBUS 325/MKT 325 | International Marketing | 3 credits |
| IS 135 | MS Office Applications | 3 credits |
| LAW 208 | Business Law | 3 credits |
| MGT 204 | Principles of Management | 3 credits |
| MGT 210 | Business Writing | 3 credits |
| MKT 206 | Principles of Marketing | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
| MKT 336 | Integrated Marketing Communication | 3 credits |
Minors and Other Options
Minor in Fashion Merchandising
The minor in Fashion Merchandising is designed for students interested in the business of fashion. It prepares students to understand the role of apparel in today’s marketplace and the relationship between the fashion and production apparel industries.
The minor in fashion merchandising requires successful completion of a minimum of six courses and 18 credits with a FMER prefix, which focus on fashion and culture, fashion retailing, product merchandising, and fashion communication. General guidelines regarding minors may be found in the minors section of the catalog.
Add a Professional Minor
Open yourself up to additional career paths with one of our professional minors. Each minor is designed to pair with students’ majors to give them additional career options, a competitive edge in the job market, and an opportunity to shape their Stevenson experience to meet their specific career goals.
Bachelor’s to Master’s Option
BS/MS options are available for students majoring in Fashion Merchandising who wish to combine their bachelor’s coursework while working toward a Stevenson University Master’s Degree in one of the following:
Accreditation
Stevenson University’s Brown School of Business and Leadership is proud to have received specialized accreditation for the Bachelor of Science in Fashion Merchandising from the International Accreditation Council for Business Education (IACBE).
Founded in 1997, the IACBE is nationally-recognized by the Council for Higher Education Accreditation (CHEA). IACBE is the leader in mission-driven and outcomes-based programmatic accreditation in business and business-related education for colleges, universities, and other higher education institutions whose primary purpose is excellence in teaching and learning. Learn more at www.iacbe.org.
Fashion News
Hello, my name is Symone Gordon, a First Year Fashion Design student here at StevensonUniversity. As it boils down to the end of Spring Semester 2024, I have come to reflect on myexperiences so far as a fashion design student.
Stevenson University students visited Ann Lowe’s Exhibit on October 13th to observe and learn about the history of Ann Lowe and how she impacted society through her admirable designs. Ann Lowe was an African American Coutur.
Karli Banas is a senior fashion design student at Stevenson who's showcasing her collection at this year's annual Stevenson University fashion show that is taking place on May 6th. She first started sewing as a Junior in High.
Which fashion program is your best fit?
Students aspiring to find their place in the fashion world are often unaware of a difference between fashion design and fashion merchandising. Both fields are closely related and play large roles in industry. However, there is enough distinction that they are each worthy of their own programs at Stevenson. So, what’s the difference between Fashion Design and Fashion Merchandising at Stevenson?
Have a Question?
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