Taking fashion from the runway to retail.
Stevenson University's Bachelor of Science in Fashion Merchandising is the first upper-level program of its kind in Maryland that prepares you for careers in marketing and merchandising for the apparel and retail industries.
Bachelor of Science
The Fashion Merchandising program is a formal collaboration between Stevenson's Business Administration and Fashion Design departments, combining classes from marketing, management, art, and fashion disciplines to give you a foundation in fashion marketing and retail operations. The focus is on the business and marketing aspects of merchandising, particularly how the production, distribution, and promotion of goods and services in fashion and retail are developed and delivered to the consumers. The program also addresses the international emphasis of the industry and its global framework of manufacturing, distribution, and retail.
What Will You Learn?
- Analyze, develop, construct, and execute effective marketing strategies for a specific fashion or retail operation.
- Demonstrate a thorough understanding of consumer behavior and choose appropriate professional techniques in the display and sales of fashion and retail goods.
- Identify and interpret style and retail trends as they relate to fashion and retail cycles as well as targeted consumer markets.
- Interpret, assess, and respond to economic and market factors that affect consumer fashion and retail demand.
- Select appropriate solutions utilizing a working knowledge of specific areas of domestic and international marketing, management, and law as they relate to the business operations of fashion and retail merchandising.
- Employ sophisticated personal communication and technology skills to enhance job effectiveness.
A complete listing of learning objectives for the Fashion Merchandising program can be found in our Academic Catalog.
Why Study Fashion Merchandising?
Graduates of this program can expect to find employment with advertising agencies, design studios, fashion publications, merchandising manufacturers, fashion and retail forecasting firms, and other businesses. Career options for Fashion Merchandising majors include:
- Apparel Product Engineer
- Assistant Buyer
- Boutique Owner
- Fashion Consultant
- Fashion Coordinator
- Fashion Editor
- Imaging or Marketing Assistant
- Merchandise Manager/Analyst/Trainee
- Market or Merchandising Researcher
- Marketing Representative
- Market Research Trainee
- Product Coordinator
- Textile Merchandising Executive
Courses & Requirements
Courses and Requirements
The courses listed below are required for completion of the bachelor's degree in fashion merchandising. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Specific pre- and co-requisites for each course are listed in the course descriptions.
FYS 100 First Year Seminar ACC Survey of Accounting ART 110 Fundamentals of Design I EC 202 Principles of Microeconomics FDES 200 Introductions to Textiles FDES 274 History of Fashion FMER 210 Fashion and Culture FMER 223 The Business of Fashion FMER 315 Writing for Fashion FMER 320 Fashion Retailing FMER 323 Fashion Product Merchandising FMER 340 Merchandise Sourcing and Logistics FMER 360 Visual Merchandising FMER 417 Senior Business Internship FMER 430 Current Topics in Fashion Merchandising INBUS 325/ MKT 325 International Marketing LAW 208 Business Law MGT 204 Principles of Management MGT 210 Business Writing MKT 206 Principles of Marketing MKT 311 Consumer Behavior MKT 336 Integrated Marketing Communication
Last Updated: 06/07/2017
Tracks & Minors
Tracks and Minors
The minor in Fashion Merchandising is designed for students interested in the business of fashion. It prepares students to understand the role of apparel in today’s marketplace and the relationship between the fashion and production apparel industries.
The minor in fashion merchandising requires successful completion of a minimum of six courses and 18 credits with a FMER prefix, which focus on fashion and culture, fashion retailing, product merchandising, and fashion communication. General guidelines regarding minors may be found in the Minors section of the catalog.
Last Updated: 06/07/2017
What Can You Do With This Degree?
Graduates of our Fashion Merchandising program embark on many rewarding career choices, including:
• Product Coordinator
• Marketing Representative
• Apparel Product Engineer
• Fashion Consultant
• Visual Merchandiser
Curious about internships and job placement after you graduate? Visit our Office of Career Services.