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Digital Marketing

Connect organizations visually and technologically to the world.

Most businesses today seek employees who can leverage the power of marketing via mobile devices, social networks, design, and the Web. Put yourself on a rapidly emerging career path with Stevenson's degree in Digital Marketing.

  • Overview

    Overview

    Bachelor of Science

    Stevenson's new Bachelor of Science in Digital Marketing is designed to meet the needs of today's employers. SU's Digital Marketing program will teach you the interdisciplinary principles of marketing, business information systems, and visual communication, giving you the skills to exceed the expectations of employers. Stevenson's program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Digital Marketing major connect with current, real-world digital marketing scenarios.

    What Will You Learn?

    Coursework in the Digital Marketing program gives you a foundation to succeed in today's online world of marketing communications.

    • Gain proficiency in digital media/advanced Web design and production.
    • Navigate contemporary and emerging E-collaboration and social networking platforms.
    • Understand the fundamentals of digital media and human-computer interaction.
    • Develop a deeper understanding of strategic marketing, integrated marketing communications, the role of marketing research, and new media communication.

    Why Study Digital Marketing?

    Stevenson's Digital Marketing program can help you connect with today's new and emerging careers, such as:

    • Social media marketing
    • Digital marketing management
    • Viral marketing
    • Electronic customer management
    • Electronic-based customer researcher
    • Web marketing, writing, and analytics
    • Search engine marketing and optimization management
  • Courses & Requirements

    Courses and Requirements

    The courses listed below are required for the completion of the bachelor's degree in Digital Marketing. Students must also complete the requirements for the Stevenson core curriculum. Specific pre- and co-requisites for each course are listed in the course descriptions.

    Some secondary requirements, which are noted by an asterisk (*) in the list below, can also be used to fulfill a core requirement.

    Major Requirements (all students)

    • ART 113 Fundamentals of Design II
    • CM 223 Writing for the Web
    • CM 270 New Media Communication
    • INBUS/MKT 325 International Marketing
    • IAD 381 Mobile and Responsive Design
    • IS 125 Fundamentals of Digital Media
    • IS 134 MS Windows and Office Applications
    • IS 135 Advanced MS Office Applications
    • IS 201 Management Information Systems
    • IS 301 Principles of E-Commerce
    • IS 320 Human Computer Interaction
    • IS 361 E-Collaboration and Social Networking
    • MKT 206 Principles of Marketing
    • MKT 207 Marketing Research
    • MKT 311 Consumer Behavior
    • MKT 336 Integrated Marketing Communication
    • MKT 410 Strategic Marketing Cases
    • MKT 417 Senior Business Internship
      OR
    • ART 390 Internship I
    • VCD 208 Web Design I
    • VCD 270 Introduction to Corporate Communication Design
    • VCD 308 Web Design II
    • ART 110 Fundamentals of Design I*
    • PHIL 416 Business Ethics*
  • Tracks & Minors

    Coming Soon

What Can You Do With This Degree?

Graduates of our Digital Marketing program embark on many rewarding career choices, including:

• Social Media Marketer
• Digital Marketing Manager
• Viral Marketer
• Electronic Customer Management
• Electronic-Based Customer Researcher
• Web Marketer/Web Writer
• Search Engine Marketing and Optimization Manager
• Electronic Display Advertiser

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

career services

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  • Choose Your Program
    Stevenson offers 29 Undergraduate, 9 Adult Undergraduate and 7 Graduate programs.

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Garrison Hall, Second Floor
1-877-468-6852
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Advising
+ Career
Match your major with your career aspirations.

Stevenson's academic advising coupled with its Career ArchitectureSM process strengthens your career path by helping you discover the academic major that fits your deepest values and interests.