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Digital Marketing

Connect organizations visually and technologically to the world.

Most businesses today seek employees who can leverage the power of marketing via mobile devices, social networks, design, and the Web. Put yourself on a rapidly emerging career path with Stevenson's degree in Digital Marketing.

  • Overview

    Overview

    Bachelor of Science

    Stevenson's new Bachelor of Science in Digital Marketing is designed to meet the needs of today's employers. SU's Digital Marketing program will teach you the interdisciplinary principles of marketing, business information systems, and visual communication, giving you the skills to exceed the expectations of employers. Stevenson's program has a distinctive career focus that encourages learning beyond the classroom. Through both classroom instruction and internship opportunities, students in the Digital Marketing major connect with current, real-world digital marketing scenarios.

    What Will You Learn?

    Coursework in the Digital Marketing program gives you a foundation to succeed in today's online world of marketing communications.

    • Gain proficiency in digital media/advanced Web design and production.
    • Navigate contemporary and emerging E-collaboration and social networking platforms.
    • Understand the fundamentals of digital media and human-computer interaction.
    • Develop a deeper understanding of strategic marketing, integrated marketing communications, the role of marketing research, and new media communication.

    A complete listing of learning outcomes for the Digital Marketing program can be found in our Academic Catalog.
    Learning Outcomes

    Why Study Digital Marketing?

    Stevenson's Digital Marketing program can help you connect with today's new and emerging careers, such as:

    • Social media marketing
    • Digital marketing management
    • Viral marketing
    • Electronic customer management
    • Electronic-based customer researcher
    • Web marketing, writing, and analytics
    • Search engine marketing and optimization management
  • Courses & Requirements

    Courses and Requirements

    The courses listed below are required for the completion of the bachelor's degree in Digital Marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

    Specific pre- and co-requisites for each course are listed in the course descriptions.

    Major Requirements

    ART 110 Fundamentals of Design I
    ART 113 Fundamentals of Design II
    IAD 381 Digital Media/Advanced Web Design & Production
    INBUS/MKT 325 International Marketing
    IS 135 Advanced MS Office Applications
    IS 201 Management Information Systems
    IS 301 Principles of E-Commerce
    IS 320 Human-Computer Interaction
    IS 361 E-Collaboration & Social Network
    IS 386 E-Commerce Business Solutions
    MKT 206 Principles of Marketing
    MKT 210 Strategic Marketing Communication
    MKT 307 Market Research
    MKT 311 Consumer Behavior
    MKT 336 Integrated Marketing Communication
    VCD 125 Fundamentals of Digital Media
    VCD 208 Web Design I
    VCD 270 Introduction to Corporate Communication Design
    VCD 308 Web Design II

    One internship is required:

    ART 390 or Visual Communication Design Internship or
    MKT 417 Senior Business Internship

    Last Updated: 03/01/2016

  • Tracks & Minors

    Tracks and Minors

    Minors

    A minor in Digital Marketing is not available; however, students majoring in other fields who have an interest in Marketing or Information Systems may consider taking a minor in those fields. Please see an academic advisor for more information. Specific information regarding minor requirements may be found in the Academic Information section of the catalog.

    Last Updated: 03/01/2016

What Can You Do With This Degree?

Graduates of our Digital Marketing program embark on many rewarding career choices, including:

• Social Media Marketer
• Digital Marketing Manager
• Viral Marketer
• Electronic Customer Management
• Electronic-Based Customer Researcher
• Web Marketer/Web Writer
• Search Engine Marketing and Optimization Manager
• Electronic Display Advertiser

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

career services

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    Stevenson offers 29 Undergraduate, 9 Adult Undergraduate and 8 Graduate programs.

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