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Business Communication

You can’t succeed in business without really trying—but you can succeed through our program.

Unlike the plot of the famous 1961 musical, you do need a broad variety of skills to have a successful career. Our Business Communication program will teach you how to be a promising professional.

  • Overview

    Overview

    Bachelor of Science

    The Business Communication program at Stevenson University teaches its students traditional business courses along with courses in communication, writing, publication, information technologies, video, photography, and design. This will give you a firm foundation in business and the flexible skills you'll need to succeed in an increasingly expanding and sophisticated workforce. You'll learn business principles and functions and develop oral and written presentations using information technologies, video, photography, and graphics. Our students also participate in teamwork to plan, solve problems, and produce results in a timely fashion-exactly the kind of skills today's employers are looking for.

    What Will You Learn?

    • Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
    • Demonstrate competency in the various forms of business and public writing.
    • Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
    • Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
    • Apply principles of publication design and layout, by employing both Mac and PC software programs in business applications.
    • Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
    • Complete an internship that satisfies employer and program expectations.

    A complete listing of learning outcomes for the Business Communication program can be found in our Academic Catalog.
    Learning Outcomes

    Why Study Business Communication?

    As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. You will also strengthen your written and visual talents through courses focused on different styles of writing and design. Communication courses are numerous and varied, and they will enable you to hone your interpersonal and speaking abilities while learning to understand the needs of your audience. In addition, you will gain a crucial knowledge of the business environment through courses in the areas of accounting, management, marketing, promotions, conflict management, and entrepreneurial development.

    • Gain a broad skill set that ranges from marketing and management, design and publications, journalism and professional writing, plus much more.
    • Get involved with the student-run newspaper, The Villager, as an editor, designer, photographer, and other positions to earn college credit while you add to your portfolio.
    • Study non-verbal communication, public relations, advertising, and new media so that you are well-prepared for a new world of work.
    • Take advantage of the opportunity to start an internship in your junior year, giving you a leg up when it comes to hands-on, real-world experience.
    • Remember that the Business Communication faculty plan a yearly "Study Abroad" trip just for the department, dedicated to deepening our students' intercultural understanding.
  • Courses & Requirements

    Courses and Requirements

    The courses listed below are required for completion of the bachelor's degree in Business Communication. Students must also complete the requirements for the Stevenson core curriculum. Specific pre- and co-requisites for each course are listed in the course descriptions.

    Some secondary requirements, which are noted by an asterisk (*) in the list below, can also be used to fulfill a core curriculum requirement.

    Major Requirements

    • CM 101 Public Speaking
    • CM 115 Interpersonal Communication
    • CM 211 Intercultural Communication
    • CM 253 Journalism I
    • CM 254 Journalism II
    • CM 260 Business and Professional Communication
    • CM 290 Business Communication Internship Prep
    • CM 390 Organizational Communication
    • CM 401 Senior Internship
    • IS 124 Introduction to Computer Graphics
    • IS 134 MS Windows and Office Applications*
    • MGT 204 Principles of Management
    • MKT 206 Principles of Marketing
    • VID 107 Fundamentals of Video
    Or
    • PHOTO 141 Digital Photography
    • Take 4 focused electives (12 credits) from the following courses:
      • CM 223 Writing for the Web
      • CM 255 Small Group Communication
      • CM 265 Event Planning and Publicity
      • CM 270 New Media Communication
      • CM 275 Principles and Practices of Public Relations
      • CM 310 Conflict and Negotiation
      • CM 350 Jr. Level BSCOM Internship
      • CM 380 The Advertising Campaign
      • CM 402 Special Topics
      • IS 260 Presentation Theory
      • VCD 370 Relationship of Business & Design

    Secondary Requirements

    • ACC 215 Financial Accounting
    • IS 135 Advanced MS Office Applications
    • MATH 140 Basic Statistics*
    • VCD 270 Introduction to Corporate Communication Design*
    • Six credits from the following courses:
      • CM 303 Feature Writing
      • CM 304 Public Relations Writing
      • CM 305 Newspaper Practicum
      • CM 314 Magazine Writing and Publishing
    • Three business electives selected from the following subjects:
      • MGT, MKT, EC, FIN, INBUS or LAW 208, LAW345, or LAW 380.

    Students may seek a Bachelor of Arts or a Bachelor of Science degree under this program. Bachelor of Arts degree students must complete at least two courses in a foreign language at the intermediate level or above.

    Business Communication Resource Guide

  • Tracks & Minors

    Tracks and Minors

    Minor

    A minor in Business Communication is not available.

    B.S. to M.S. Option

    The B.S. to M.S. option is available for students majoring in Business Communication who wish to combine their bachelor's coursework with work for a master's degree in one of Stevenson's graduate programs. Students choosing this option may earn both bachelor's and master's degrees in as few as five years. Student must formally apply for entrance into a B.S. to M.S. option in their junior year. Once admitted into this program, students develop an education plan in consultation with their undergraduate and graduate advisors.

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What Can You Do With This Degree?

Graduates of our Business Communication program embark on many rewarding career choices, including:

• Advertising account manager
• Public relations director
• Event Planner
• Magazine Writer
• Corporate communicator
• Entrepreneur
• Journalist or editor
• Media representative
• Publisher

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

 

career services

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    Stevenson offers 29 Undergraduate, 9 Adult Undergraduate and 7 Graduate programs.

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Owings Mills Campus
Garrison Hall, Second Floor
1-877-468-6852
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