Connect Customers to Brands and Products
BACHELOR OF SCIENCE
Discover how to trend in today’s market. At Stevenson, our marketing program keeps you ahead of the curve, breaking through the noise of a busy market. With both general and digital marketing tracks, narrow you focus to meet your career goals. And with local internship opportunities, maximize your knowledge with corporate experience before you graduate.
Want to go the extra mile? Our Bachelor’s to Master’s Option allows you to graduate with a master’s in as little as five years.
Graduates of the Marketing program will:
- Apply the essential elements and theories of marketing to the business environment.
- Develop and/or implement professional marketing strategies and programs using professional terminology and techniques.
- Interpret the current state and future marketing possibilities as they relate to a specific organization.
- Evaluate the significance of global markets and marketing processes in the development and application of media plans.
- Assess organizational marketing strategies as an integrated business planning system.
Marketing a Virtual Reality Startup
For their final project last semester, students in our Integrated Marketing Communications class got hands-on marketing experience developing an integrated marketing plan for At Virtual Reality, a virtual reality gaming room located in Frederick, Maryland.
Stevenson Marketing
Career Connections
Internship Placements
- McCormick & Company
- Maryland Small Business Center (SBDC)
- Baltimore Orioles
- FILA
- Enterprise Holdings
Top Employers
- Baltimore Ravens
- Jellyfish
- David S. Brown Enterprises
- Johns Hopkins
- Douron
Career Pathways
- Marketing Manager
- Brand Manager
- Digital & Social Media Marketing Speacialist
- Marketing Strategist
- Digital Advertising Manager
Meet Our Students & Alumni
Swinging for Success
Kait Bushnell
Marketing Major, Web Design Minor
“Throughout my life on the field, I’ve experienced firsthand the invaluable lessons of teamwork, resilience, and leadership that sports impart. These experiences have fueled my passion for ensuring that other women have equal opportunities to excel in the sports industry.”
Courses and Tracks
The courses in the preview below are required for completion of the bachelor’s degree in Marketing. Students must complete all remaining major requirements in addition to the Stevenson Educational Experience (SEE) courses.
Course Preview
| ACC 141 | Managerial Accounting | 3 credits |
| EC 201 | Principles of Macroeconomics | 3 credits |
| MGT 204 | Principles of Management | 3 credits |
| MKT 208 | E-Marketing | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
| MKT 320 | Advanced Digital Marketing | 3 credits |
| MKT 336 | Integrated Marketing Communication | 3 credits |
Marketing Tracks
Academic Catalog
Explore our academic catalog for a full listing of courses, course descriptions, and suggested course sequence for Stevenson’s Marketing program.
| FYS 100 | First Year Seminar | 1 credit |
| ACC 140 | Financial Accounting | 3 credits |
| ACC 141 | Managerial Accounting | 3 credits |
| EC 201 | Principles of Macroeconomics | 3 credits |
| EC 202 | Principles of Microeconomics | 3 credits |
| IS 135 | MS Office Applications | 3 credits |
| IS 201 | Management Information Systems | 3 credits |
| MATH 136 | Introduction to Statistics | 4 credits |
| MGT 204 | Principles of Management | 3 credits |
| MKT 206 | Principles of Marketing | 3 credits |
| MKT 208 | E-Marketing | 3 credits |
| MKT 210 | Strategic Marketing Communication | 3 credits |
| MKT 300 | Marketing Management | 3 credits |
| MKT 307 | Market Research | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
| MKT 320 | Advanced Digital Marketing | 3 credits |
| MKT 325 | International Marketing | 3 credits |
| MKT 336 | Integrated Marketing Communication | 3 credits |
| MKT 417 | Marketing Internship | 3 – 6 credits |
| MKT 430 | Marketing Capstone Seminar | 3 credits |
Twelve credits (four courses) from the following list:
Twelve credits (four courses) from the following list: GDES 125, GDES 208, GDES 270, GDES 308, IAD 380, IAD 381, INBUS 201, INBUS 315/MGT 315, INBUS 430, IS 320, MGT 224, MGT 235, MKT 315, MKT 316, MKT 330, and MKT 410.
Tracks
Minors and Other Options
Minor in Marketing
The minor in marketing requires successful completion of a minimum of six courses and 18 credits with a MKT prefix. Students majoring in Marketing may not minor in Marketing. Please see an academic advisor for more information. General guidelines regarding minors may be found in the minors section of the catalog.
Add a Professional Minor
Open yourself up to additional career paths with one of our professional minors. Each minor is designed to pair with students’ majors to give them additional career options, a competitive edge in the job market, and an opportunity to shape their Stevenson experience to meet their specific career goals.
Bachelor’s to Master’s Option
BS/MS options are available for students majoring in Marketing who wish to combine their bachelor’s coursework while working toward a Stevenson University Master’s Degree in one of the following:
Accreditation
Stevenson University’s Brown School of Business and Leadership is proud to have received specialized accreditation for the Bachelor of Science in Marketing from the International Accreditation Council for Business Education (IACBE).
Founded in 1997, the IACBE is nationally-recognized by the Council for Higher Education Accreditation (CHEA). IACBE is the leader in mission-driven and outcomes-based programmatic accreditation in business and business-related education for colleges, universities, and other higher education institutions whose primary purpose is excellence in teaching and learning. Learn more at www.iacbe.org.
Gain an Extra Competitive Advantage
Open yourself up to additional career paths with one of our professional minors. Each of Stevenson’s professional minors consists of four courses tied to an in-demand industry or profession.
Brown School of Business and Leadership News
Congratulations to Stevenson University Fashion Merchandising major Isabela Magpantay for being this year’s recipient of the Geraldine and Sam Dell Scholarship for Character and Excellence in Business.This scholarship is aw.
On Friday, December 8, 2023, the third floor of the Brown School of Business & Leadership was transformed into the Student EXPO! Students from all School of Business majors displayed their projects and posters, and delive.
Students in this semester's MKT 320 Advanced Digital Marketing course are experiencing what it is like to work on a real world Digital Marketing Team. The 16 student class is divided into teams of 4 students each working on a.
Have a Question?
Contact Admissions
Undergraduate Admissions
Owings Mills Campus
Garrison Student Union
North Entrance, Second Floor
1-877-468-6852