Business Communication Professor Leeanne Bell McManus presented her research at the biannual Integrated Marketing Communication conference held June 1-3 at the University of North Carolina, Wilmington. According to the conference website, “The theme of the conference is ‘Integrated Marketing Communication and Popular Culture.’ A key goal of the conference is to explore how Integrated Marketing Communication (IMC), as grounded in the communication discipline, provides frameworks and opportunities for engaging popular culture.”
Dr. Bell McManus presented “The Influence of Pop Culture on Event Planning: An IMC Approach” as part of a panel concerned with the philosophy and rhetoric of IMC and popular culture.