Business Communication alum Lauren Shapiro and her husband Matthew Mittleman recently drew the attention of the local Beth El congregation for their creation of a new line of travel-worthy baby cups, “CollapseAndGo.” From the Beth El congregation’s blog:

“For Lauren and Matt, Jewish communal values helped inspire CollapseAndGo. Among those values is Tikkun Olam (literally, ‘repairing the world’), which encourages Jews to improve the human condition within the Jewish community and beyond. With CollapseAndGo, Shapiro and Mittleman hope to alleviate some of the anxieties of modern parenthood.

The goal of CollapseAndGo is to make everyday baby products more functional, helping parents lead a simpler life. ‘If we can make parents’ lives a little less stressful, we have done our job,’ said Shapiro.

For that reason, Shapiro and Mittleman designed the CollapseAndGo bottles to grow with young children. From a bottle nipple to a sippy cup top, CollapseAndGo bottles have interchangeable lids, which prevents parents from needing to buy new cups and bottles. Additionally, the handle attachment makes it easy for older babies to hold as they learn and develop.

According to the pair, the patented Collapsabottle and Collapsacup collapse to the size of a hockey puck and are made of food-grade silicone to prevent cracking and staining, are tip-proof, dishwasher-safe and stack one on top of another for storage.

Read more about the entrepreneurs here. (Photo from Bethelbalto.com)