Business Communication

Bachelor of Science

Our Business Communication program addresses the need of all businesses for clear, persuasive communication.  As a Business Communication major, you will acquire a variety of skills and knowledge from traditional marketing and management courses, along with courses in design, publications, information technologies, video, journalism, and business writing.  Graduates are employed in both the public and private sectors, and in business and industry.

As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. You will also strengthen your written and visual talents through courses focused on different styles of writing and video. Communication courses are numerous and varied, and they will enable you to hone your speaking abilities while learning to understand the needs of your audience. In addition, you will gain a crucial knowledge of the business environment through courses in the areas of accounting, management, marketing, promotions, sales, and entrepreneurial development.

Business Communication Chart


 

Business Communication majors are ready to enter the business world with a variety of skills, including:

  • Thorough knowledge of Microsoft Word, PowerPoint, Access, and Excel
  • Ability to write in many different styles, including expository prose, technical writing, journalistic style, survey/research reporting, and web writing
  • Clear understanding of Macintosh programs including QuarkXPress, Adobe Illustrator, and Adobe Photoshop
  • Knowledge of the legal aspects of business relationships and the principles of sales, advertising, and human resource management
  • Aptitude in the use of statistical and mathematical models for decision-making
  • Ability to shoot and edit video in a three-camera studio
 
Faces and Places of Villa Julie College
Katie Foster

Katie Foster
Business Communication

"I’ve studied marketing, management, consumer behavior, conflict, communications, and design. I feel like I’ve done a little bit of everything."

 
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The Business Communication major focuses on develops students in the areas of communication, business, writing, and computer and visual/design technologies. Through a required internship, students learn to apply the knowledge they have learned and the skills they have developed in the classroom in a variety of professional settings so that they might become competent, articulate individuals whose communication skills - oral, written, technical and visual - give them a competitive edge in their field.

BUSINESS COMMUNICATION

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    Senior Business Communication Majors participate in internship experiences as part of the curriculum. Students select a placement site that suites their own interests in event planning, advertising, marketing, public relations, television, journalism, or other areas of communication. MORE>>

     
    Related Fields:

    Marketing
    Promotions
    Event Planning
    Publication Design
    Journalism
    Public Relations
    Technical Writing
    Education
    Editing

    What can you do with this degree?

    Business Communication majors are working in an enormous variety of fields. Companies that have  recently hired SU Business Communication students include:

    • Aerotek
    • American Red Cross
    • The Baltimore Sun
    • Desktop Publishing
    • Legg Mason
    • MBNA
    • MGH Advertising
    • T. Rowe Price
    • The Office of Naval Intelligence
    • Visions, Inc.
    • Cari Pierce Freelance Writing & Consulting
    • Maryland Agency Financial Group
    • Infinity Broadcasting
    • The Annapolis Gazette
    • Social Security Administration
    • Word Smith Media Ventures
    • Fila, Inc.
    • McCormick and Company
    • Communication Solutions
    • Genesis Publishing
    • Johns Hopkins University Press
    • The Daily Record