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Stevenson University Introduces New Digital Marketing Major

November 4, 2013 12:00 AM

Stevenson University is introducing a new Bachelor of Science in Digital Marketing. Designed to meet the needs of today’s employers, the program will begin in the Spring of 2014.

“The new Digital Marketing degree at Stevenson University will provide students with the knowledge, skills, and abilities to lead organizational campaigns and programs in the fields of social media and internet marketing,” said Deborah Leather, Chair and Professor of Business Administration in Stevenson’s Brown School of Business and Leadership.  “Since this area is one of the fastest growing fields of organizational marketing, our graduates will be highly sought and recruited. Right now, the opportunities are vast and are predicted to remain so over the next decade.”

As of October 2013, more than 12,000 jobs posted on LinkedIn sought employees who could leverage mobile devices, social networks, the Web, and more to connect with customers and clients in local, regional, and international markets. Stevenson’s Digital Marketing program will teach students the interdisciplinary principles of marketing, business information systems, and visual design, giving them the skills to exceed the expectations of employers in this high-demand field.

The degree will prepare students for careers in fields such as social media marketing, electronic customer management, web marketing, viral marketing, and specialized market studies. Courses offered in the program include Digital Media/Advanced Web Design and Production, E-Collaboration and Social Networking, Human-Computer Interaction, Integrated Marketing Communications, and Marketing Research.

For more information, contact Takisha Toler, Assistant Professor of Marketing, atttoler@stevenson.edu or 443-352-4336.

Stevenson University, known for its distinctive career focus, is the third-largest independent undergraduate university in Maryland with more than 4,400 students pursuing bachelor’s, master’s, and adult accelerated degrees at locations in Stevenson and Owings Mills.

Contact Information

Dave Snyder
Public Relations Specialist
Phone: 443-394-9291
dsnyder3@stevenson.edu

John Buettner
Associate Vice President,
Digital Communications

Phone: 443-352-4494
jbuettner@stevenson.edu

Office of Marketing and Digital Communications
 

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